Oes the facade becomes the Architecture or does the Architecture becomes the facade?

Architecture and Advertisement



Dissertation Question: Does the facade becomes the Architecture or does the
Architecture becomes the facade?



Explaining my topic

When I say facade I mean Billboard buildings, massive posters on the side of buildings, that university that was selling advertising space on the side of its building



Useful questions trying to explain my subject

The influence of advertisement in architecture? How the media does reflect in our society? Is architecture used media for advertisement and part for a political propaganda? Also you can question today s architecture purpose in terms of media advertisement.

* These questions are not necessary to use them in dissertation but from my opinion some of them are important but because you know better this is up to you.



Case study

In my dissertation I must compare, examine, analysis etc of some architectural buildings or squares trying to take the position that architecture becomes the facade or the opposite. Because my topic question has an argument i don t want the case study to be in the same chapter. When you start talking for example how does the facade becomes the architecture then to mention the architecture building, the same in the other part. Here are some examples of architecture buildings that can mentioned or examined as case studies in my dissertation. i.e. Alianz arena in Munich, Spots facade in Berlin, Time Square, Galleria department store in Seoul, T-mobiles headquarters media facade in Germany, Chicago Millennium Park, Leicester square e.t.c

* From the examples that I gave you I think very interesting is the Time Square in New York because I think is the capital of advertisement, but feel free to choose which ever architecture building or square is more appropriate for my dissertation.



Theoretical Perspective

A very important mater in this dissertation as tutors have told me is to take a theoretical critical position in the way the research is made in the subject and this to be viewable in the paper.

* What I mean by saying theoretical critical position is to analyze, examine and write the argument the way a supporter of Capitalism or Modernism or Post-modernism etc would.

* In this case I think the most appropriate critical position for my subject is Capitalism or Post-Modernism if you have a better idea feel free to discuss it with me.



Useful bibliography & internet sources

Learning from Las Vegas (Robert Venturi ).
Architecture of the Night: The Illuminated Building (D.Neumann).
Privacy and Publicity: Modern Architecture as Mass Media (B.Colomina).

A2amedia.com


* The internet sources that I wrote for you are just to check them to understand the idea of my subject.

* From these books that I would want you to use them as much as you can especially Privacy and Publicity from Beatrize Colomina.



Conventions of Scholarship

Direct quotes

* A direct quote should be structurally integrated into the paragraph unless it extends to four lines or more, in which case it should be single spaced and block indented from the left. Quotations should always be integrated into the content and context of the written material. Direct quotes of 100 words or more are considered  plagiarism even if properly referenced. How many quotes should you have? You do not need to have any, and they certainly should not encroach on the word-count of your own writing.

Paraphrase

* You may quote an author in your own words. You must still cite the source of your information in the usual manner.

Location of knowledge

* Although you are neither quoting nor paraphrasing, your information comes from somewhere. Everything that is neither common knowledge nor your own thinking should be referenced in the usual manner.

Sources referenced

* You must use the author-date system:
(Benjamin 1976, 51)

Bibliography

* Benjamin, Walter. 1976. Charles Baudelaire: A Lyric Poet in the Era of High Capitalism, Harry Zohn, trans. London: Verso.





By writing this explanation I am not trying to make an outline of the dissertation for you I am just explaining the idea and the thoughts behind it.

In other words what I am trying to say is that I am not good at all in putting words together and surly you are much better to that, so please try to develop these ideas and even add some other if you feel that are appropriate or needed.
Conventions of Scholarship

Direct quotes

* A direct quote should be structurally integrated into the paragraph unless it extends to four lines or more, in which case it should be single spaced and block indented from the left. Quotations should always be integrated into the content and context of the written material. Direct quotes of 100 words or more are considered  plagiarism even if properly referenced. How many quotes should you have? You do not need to have any, and they certainly should not encroach on the word-count of your own writing.

Paraphrase

* You may quote an author in your own words. You must still cite the source of your information in the usual manner.

Location of knowledge

* Although you are neither quoting nor paraphrasing, your information comes from somewhere. Everything that is neither common knowledge nor your own thinking should be referenced in the usual manner.

Sources referenced

* You must use the author-date system:
(Benjamin 1976, 51)

Bibliography

* Benjamin, Walter. 1976. Charles Baudelaire: A Lyric Poet in the Era of High Capitalism, Harry Zohn, trans. London: Verso.