Ollaboration and Innovation at Proctor and Gamble
Read the case study, Collaboration and Innovation at Proctor and Gamble,at the end of Chapter 2 (p. 75).
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Required Course Materials:
Laudon, Ken. (2012). Management information system: managing the digital firm.
(12th Ed.) Prentice Hall. (ISBN: 978-0132142854)-hard copy
(ISBN: 978-0132142564)-loose-leaf, student value edition