OMMERCIAL AVIATION MANAGEMENT FUNCTIONS

1.discuss the importantce of fleet planning process to both short-term and long term management decision making in an airline.how is this process in a sense Second guessingon future development
2.address the long and short term planning considerations needed to be taken by airline managers when purchasing/leasing new aircraft

i will attach the lecture notes so that you get help….but please use british airways and easy jet as examples…

OMMERCIAL AVIATION MANAGEMENT FUNCTIONS

Commercial Aviation Management Functions

The Brief:
Critically examine how airlines utilise yield management as a tool to maximise their revenue.
To answer this question you will need to:
1.Highlight the advantages of using yield management as a way of maximising airline revenue.
2.Explain how different airlines have used yield management as a means of gaining competitive advantage.
3.Look at how yield management will be developed for future airline competition strategies.

Assessment Information:
a?Essay format is required to answer this question
a?Your answer should be no more than 1,500 words in length
Weighting 50%
Assessment Criteria:
a?Sound Knowledge/Understanding of issues a 30%
a?Ability to collect, synthesise and apply information a 20%
a?Ability to generate appropriate conclusions a 10%
a?Logic of discussion/academic reasoning a 10%
a?Communication of information/literacy a 30 %

OMMERCIAL AVIATION MANAGEMENT FUNCTIONS

Critically examine how airlines utilise yield management as a tool to maximise their revenue.

To answer this question you will need to:
1. Highlight the advantage of using yield management as a way of maximising airline revenue.
2. Explain how different airlines have used yield management as a means of gaining competitive advantage.
3. Look at how yield management will be developed for future airline competition strategies.