Ommodity chain & a pair of Steve Madden shoe

Instruction:
In class we have been talking about primary, secondary and tertiary sectors and the commodity chains composed of all of the steps of production taken together. A commodity chain is a series of links connecting many places of production and distribution. It starts at primary production: the growing of crops or mining of material. These primary products are then manufactured into goods (commodities) and finally sent to market to be sold at the tertiary level. In some cases chains are conceptualized more broadly to take account of waste streams (environmental impacts) and labor conditions (social impacts).

Goods that you see and use each day have gone through the steps of a commodity chain to make it to you. Food, clothing, electronicsa everything you buy goes through a commodity chain. The bread for your hamburger bun may have been baked here in Tucson, but the wheat could have been grown in Canada, the beef for the hamburger may have come from Argentina, the cheese might have been crafted in Wisconsin. If you look in your closet you may find clothes a?made ina China, Jordan, Vietnam, or Indonesia, but the cotton may have been grown in Mali, spun in Germany, then finally assembled in Asia, only to be shipped to Los Angeles, trucked to Tucson and sold in the local mall. Two shirts sold in two stores in the same shopping plaza, or even two shirts in the same store, may have been produced in two very different commodity chains.

Describe one commodity chain in detail, and discuss whether there are alternative ways of producing that good. (For example, if a?an applea? were an option, I might begin by describing the commodity chain for a mass-produced apple sold at Safeway and analyze the similarities and differences between that chain and one for an apple grown on a family farm in Wilcox, AZ and sold at a local farmersa market OR e.g. research the use of organic cotton to make tissues / consider the use of recycled materials).

Accomplish your analysis by focusing on the following points:
a? What raw materials went into the making of your final good? Were they grown or mined? Would those raw materials all be produced in the same place? Where could they have been produced (look online to see if you can find out which countries produce which raw materials)?
a? How many steps did the product need to go through to get to you? What processes did raw materials have to go through to create the final product? (Donat forget to discuss the packaging your item comes in, additives it may contain, etc.)
a? Where was the product manufactured or otherwise produced? Do you think each step of the manufacturing was done in the same place? Why did the producer choose to locate there and how did this choice of location tie into other parts of the chain (such as the use of labor and capital, environmental impacts, marketing strategies, etc.)?
a? Who designed the product? Was this a separate step from the manufacturing? Where would this have taken place?
a? How are different steps in the commodity chain linked through different modes and routes of transportation? Explain why the steps are linked in this particular way using Module 2 concepts.
a? What sort of labor was involved in each step of the process? Think about working conditions, salary, and the reason that the particular labor source you identified was chosen.

Rubric:
1. The author offers a thoughtful analysis of the primary products that go into the commodity chain. The paper gives readers a good explanation of where the chainas primary products probably came from and does not leave anything important out.

2. The paper shows a detailed understanding of how the primary product or products were manufactured into the commodity including the main processes of manufacturing, their locations (i.e., in MDCs? LDCs?), and includes a consideration of working condition, wages, etc.

3. The paper includes detailed description how the product was designed and marketed, including who designed the item, what marketing strategies were established, and where this would have taken place. It might also discuss key aspects of how the design (process), marketing strategies, and consumption patterns have changed over time.

4. A number of other features of the commodity chain at each step are discussed as part of the commodity chain analysis. Examples: transportation, laws & regulation, environmental considerations, etc

5. The paper is written in a way that never leaves the reader asking, a?So what?a? or a?Why should I care?a? The author makes it clear why analyzing this commodity chain is important.

Length:
The paper is very focused. The author does not waste words, and there is minimal a?fluffa? in the text.

Sentence Structure:
The paper was written in a way that was easy to read and understand. Sentences flow smoothly, and the writer correctly uses a variety of sentence lengths and structures to move the reader along easily.

Grammar/Proofreading:
The author demonstrates an excellent grasp of English grammar and syntax, and the paper is thoroughly proofread. There are no incomplete sentences, capitalization or punctuation mistakes, or typos.

Organization:
The paperas topic and purpose are introduced in an introduction, paragraphs begin with strong topic sentences, and ideas are consistently treated throughout the paper. Overall, it is clear why the author organized the discussion in the way it is presented.

Vocabulary/Word Choice:
The authoras vocabulary choices are accurate and appropriate. Words are not used incorrectly and the author avoids slang and clichA©s.