Ommunication Analysis of a Nonprofit Organization
Select a well known nonprofit organizations i.e. united way, red cross etc.. After looking over organizationsa website, Use the organizationsa websites and any other print or online information you can find about the organization to write this four-page analysis paper.
View yourself as a communication expert who has been asked to conduct a communication audit for the organization. Among your task you are asked to analyze how effective the organization is in presenting itself to its various constituencies. To that end, analyze the website and any other communications to make useful recommendations to the organization.
Provide basic information about the nonprofit: name, logo, mission, vision and objectives.
Does the organization do an effective job of branding (with name and logo)?
Is the mission statement well written based upon information in the text?
What feedback do you have on the vision and objectives?
Based upon your analysis, what communication recommendations would you make to the organization about how they define and brand themselves. Include information from the book to support your analysis.
Describe and provide examples about the information that is and is not present on the website. Types of information, links, graphics, readability, navigating, etc..
Analyze the website from a variety of perspectives. First, look at in terms of format, clearly articulating who the organization is, providing current information. Second, analyze in terms of the various audiences who would read the website such as employees, volunteers, clients, funders, government agencies, potential audience, etc.
Based upon your analysis, what communication recommendations would you make to the organization about improving or strengthening their website. Include information from the book(Strategic Communicaitons for Nonprofit Organizations 2nd edition by Sally J. Patterson and Janel M. Radtke) to support your analysis.
Use Strategic communications for nonprofit organizations 2nd edition by sally j. radtke