Ommunication in International Management 3
Write an essay of approximately 2,500 words on one of the following topics:
1. What do we mean by linguistic relativity and what implications does it have for managers?
2. How might cultural differences impact on the job application process?
3. English has now become the lingua franca of the business world. What are the implications of this for business and for native and non-native speakers of English?
For marking criteria see the next page.
I have been asked for additional reading for essay 3. The following are suggestions, not essential reading, but may help. All available via Nuinlink.
Louhiala-Salminen, L and Kankaanranta, A. (2011) Professional Communication in a Global Business context. The Notion of Global Communicative Competence. IEEE Transactions on Professional Communication, 54 (3), 244-262.
Maclean, D. (2006). Beyond English. Transnational corporations and the strategic management of language in a complex multilingual business environment. Management Decision, 44 (10), 1377-1390.
Seidlhofer, B. (2005). English as a lingua franca. ELT Journal, 59 (4), 339-41. (This is very short but might be useful.)