Ommunication Monroes Motivated Sequence

Please watch the informative video and commercial that focuses on Monroes Motivated Sequence.
/ What evidence did the First Lady use to support her claims for each step? List each step and then connect the content from the PSA with each one.
2) Identify a television commercial (past or present) that uses Monroes Sequence. Describe how the commercial uses the 5 steps. Do you think the commercial is persuasive? Why or why not? Is there anything the commercial could do to improve its effectiveness (be more persuasive)?

Monroeas Motivated Sequence
Developed in the 1930as by Alan Monroe, who was a communication scholar. Particularly effective when the speaker wants to get the audience to do something (ACTION). Breaks persuasion into a 5-step sequence. Is one of the main models of advertising and sales.
1. Attention The attention step in the motivated sequence goes beyond just grabbing the audienceas attention. RELATE topic to the audience. Show topic RELEVANCE
2. Need Sometimes call a?the problem stepa?, the need step isolates and describes the issue to be addressed. The problem must be real. The problem must be able to be solved. Language must excite a sense of urgency in the audience. They recognize a problem, but even more important, they feel a NEED to solve the problem.
3. Satisfaction The speakeras proposed solution to the previously stated need. Satisfaction MUSTS: The speaker must clearly relate the proposed solution to the need. The audience must believe that the solution will satisfy the need. The solution must be realistic and feasible. Use evidence to support claims.
4. Visualization In the visualization step, the speaker provides the audience with a vision of anticipated outcomes association with the solution. This step carries the audience beyond accepting the feasibility of the proposal to seeing how it will actually benefit them. Vividly tell your audience what their life will be like after adopting the proposal. Vividly tell your audience what their life will be like if they choose NOT to adopt the proposal.
5. Action a Closure. Sealing the deal. Making a direct request of the audience.