Ompanies analysis report of William Hill Plc and Reckitt Benckiser Group Plc

I need a writer is specialist of the report structure, a comparative performance analysis report (companies analysis base on the companies annual report & calculate the ratios & non-financial indicators)
Also, the writer specialist the question -the benefit and costs to a listed company of exceeding minimum reporting requirements

The writer must contact me daily and send the draft for me part by part! Then send the completed DRAFT for me the day before the deadline. I need to follow the progress and check the paper and let the writer to amend if there are some mistakes. It can amend the problem in a reasonable time, its good for me and you!!!!! And please discuss with me about the problem, suggestions or the ambiguity with me. I hope we have a good communication.

First, see all the attachments.That can let you more understanding the work. Then, think about the purpose of the paper and ratios. After that, download 2008-2013 annual reports of William Hill Plc and Reckitt Benckiser Group Plc, check the formula and calculate the ratios, then compare with my attachment 2ratios, then tell me the mistakes of the ratio and the formulas. You must tell me the error of the ratios and formula which I attached to you!! Dont Copy any sources, all write in your own words and do sufficient referencing!!!

Send me the Draft about the section 1 (The ratios) in four days (1 September 2014), then send me the completed DRAFT before 3 September 2014. Then I will make some comments for you to revise.
The attachment 1 to 9 are my instructions, must follow them to finish the paper!!!!

This report are based on the annual reports (financial statements), industry statistics, and other market information, prepare a comparative performance analysis report for the two companies
(William Hill Plc & Reckitt Benckiser Group Plc). The report should be structured with section headings, sub-headings etci?? and it should be addressed to my manager (Mr. Ming)

I will attach the more details of the instructions of the paper. (Attachment 1-9)
The followings are just basic instructions.
Please follow all my attachments to do the paper.

1.Contents (page number)
For example:
Chapter 1Introduction P.XX
Chapter 2 Companies analysis P.XX
chapter 2.1 Profitability ratios p.XX Chapter 2.2 Financial management ratiosi??

2. An Executive summary (around 250 words) (I recommend do this after finish the paper)
must briefly: ***ALL A MAIN POINT TO STATE IN THIS PART!
-State the objectives (for example: efficiency of the operation , for investmenti??…something like that)
**Please state clearly for the purpose (the purpose is relate to your selected ratio)
-Explain the methodology
-Highlight the findings
-State the conclusions

3. Introduction (around 200 words)
-What this report will cover
-Why is it important to do a comparative performance analysis of two companies (William Hill Plc & Reckitt Benckiser Group Plc)

-Brief introduction to the companies (William Hill Plc & Reckitt Benckiser Group Plc) and industries (around 100 words) (You can find the annual report on their website for companies introduction) (need put the link in reference list)

Section 1
4.The ratios (Around 2000 words)
****Please see the attachment 1-[RATIOS & NON-FINANCIAL INDICATOR] (there is the more details of each ratios and non-financial indicators)

**William Hill Plc (Gambling) (You can download the annual report with the link)

THAT MEANS MINIMUM 8 RATIOS AND ONE NON-FINANCIAL MEASURES)
-Profitability ratio x2 -Financial management ratio x2 -Gearing ratios x2 -Investment ratio x2 -Non-financial indicator x1
Do a trend analysis, look for the trend and abnormal. Then, focus on the 2013 figure. You need to compare with the 2012 figures.

I HAVE CALCULATE THE RATIO FOR YOU FOR BOTH SELECTED COMPANIES, (BUT YOU NEED TO CHECK THE FORMULAS AND RATIOS ARE CORRECT OR NOT, THERE HAVE SOMETHING WRONG(E.G. DIVIDEND COVER, NET PROFIT MARGIN, ROCE.., PLEASE INFORM ME WHICH FORMULA AND RATIOS ARE INCORRECT, THEN GIVE ME A CORRECT FORMULAS AND RATIOS (2013-2009)!!!!!! DONT USE THE INCORRECT RATIOS AND FORMULAS)
****Please see Attachment 2-Ratios!

Must fulfill these following steps. For each ratio!!! (both selected companies (William Hill Plc & Reckitt Benckiser Group Plc)
(1) the purpose, definition of the ratio (need reference and the reference must an academic book/journal with link OR USE MY TEXT BOOK(****Attachment 7-text book ) no need to show the formula in these part, show it on appendix. And the formula , the ratios purpose need to put the sources into reference list)
Also, think about why are the 2 measures chosen more relevant? Are these mandatory?
(2) ratio is ideal at ?
(3) ratio increase or decrease?
(4) How much have changed?
(5)What is the trend in these years? Fluctuation? Or?
(6)What happened to cause the changes? (Please according to annual report (eg. Disclosure for some items)
(7)Comparison with selected company ! (if both companies ratio is almost, then need to compare with the same industry companies (I have stated the companies name for you in Attachment 5-requirement ) Then find the same industry company which I provide, doni??t use the company without I mention in attachment 5. Please go to their companys website, then you can download their annual report in their website. (Then you need to calculate the ratio, then compare)
***So that if you want to avoid to compare other companies, so it is very important to choose the ratios which can present significantly, respectively the both companies situation and must relate to your purpose of analysis.

-Ladbrokes Plc (Gambling & betting)
pdf?
-GlaxoSmithKline Plc (science-led global healthcare company)
asp?pageid276

Section 2 (Around 1000 words)
****Please read the attachment 4-Exceeding minimum reporting requirements
5.The benefit and costs to a listed companies of exceeding minimum reporting requirements
You may base on some regulations to present, E.G. ISA, Companies Acti??
-This question is about voluntary reporting of both financial and non-financial information.
-Obviously to do more reporting than required by law will require more company resources, so
1) Why bother reporting more than needed? To look good?
2)Based on academic theories e.g. signaling theory, agency theoryi??
3)What about the 2 companies you chose?Do they do voluntary reporting? If so, what??
-Based on academic theories, why do you think they do so?
4) What are the benefits? To gain more access to capital?
5) What are the risks? Held liable for material misstatement?
Please do enough referencing in this part!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
And the sources mus