Ompanies must develop effective Crisis Communication techniques to respond to problems or dangers.

Compare and contrast the recent responses (in the past FOUR years) to crises (one positive and one negative) of TWO (2) companies. Support your response with reference to relevant sources. choose two Australian or International companies

GENERAL PURPOSE OF AN ESSAY:
An essay is a piece of continuous writing that contains an argument to address the topic. An essay requires the writer to argue, defend or justify a point of view about the topic task.provide appropriate reference material to support their arguments. Their material presents and discusses any conflicting evidence in order to reach a conclusion. Analysis comprises an assessment of the value of the ideas or information presented in the essay. Students are expected to provide both information and analysis in the essay.

BACKGROUND:
Companies can experience major difficulties when a product or service does not meet consumer expectations. This is particularly true if there is danger or personal risk associated with the problem. For example, if a food is found to be contaminated, a safety device unsound or a vehicle dangerous, the reputation of the firm can suffer long-term damage. In cases such as these, crisis communication is essential. In the twenty-first century, consumers are well informed and have the benefit of technology to gain information through the internet and social media. As a result, companies are expected to react promptly and effectively to minimise damage to their reputation and future.

TOPIC & TASKS:
Write an essay on the following topic:
Companies must develop effective Crisis Communication techniques to respond to problems or dangers.
WARNING: Do not confuse Crisis Communication with Corporate Social Responsibility. Crisis Communication concerns how an organisation responds to an actual case. Corporate Social Responsibility involves an organisationas commitment (often outlined in a Code of Conduct) which guides its responsibility to society.
Write your essay by addressing the three following tasks:
a? Describe what various writers/sources a at least THREE (3) a see as the reasons why effective communication is essential. This is the literature review and is largely a SUMMARY task.
a? Discuss (explain and analyse) THREE (3) effective techniques that companies can use to communicate to the public when a crisis occurs. Why are these strategies particularly beneficial? You must refer to the compulsory article by Greenberg and Elliot and other relevant sources. Information that you have presented previously in your Research Report for Assignment 1 can be presented in essay form.
a? Compare and contrast how TWO (2) companies have responded to a crisis during the last four years. One example should present a successful resolution, the other should demonstrate an unsuccessful response. Support your response with reference to relevant sources.

Sources:
Sources must include at least six (6) articles/journals for this assignment.
You must use the compulsory articles from the Research Report Assignment 1.
Use organisation information from Deakin online databases, organisation websites or other sources. References used in your Assignment Research Report may be used. However additional references are required. All sources must be properly referenced and cited. Sources must have been written in the 21st century, but since the year 2002. Try to use sources from 2012 and 2013; currency is essential!
Other non-academic sources are not to be used; in particular, do not use Wikipedia, Woopido, MySpace, YouTube, Blogs or any other unverifiable non-academic sources.

Compulsory Sources:
These articles provide the basis for your research essay and so MUST be used.

Greenberg, J & Elliot, C 2009, a?A cold cut crisis: Listeriosis, Maple Leaf Foods, and the politics of apologya, Canadian Journal of Communication, vol. 34, no. 2, pp. 189-204,
Academic Search Complete database.

Taylor, M & Perry, D 2005, a?Diffusion of traditional and new media tactics in crisis communicationa, Public Relations Review, vol. 31, no. 2, pp. 209-217, Business Source Complete database.

RESEARCH ESSAY LAYOUT / PLAN:
Title page (title of essay, student name and ID, your lectureras name, the date the essay was completed).
No headings or sub-headings are to be included in the essay.
Introduction
In three moves:
a? Move 1 Opening generalisation that establishes the major topic and sub-topic
a? Move 2 A brief reiteration/explanation of the essay topic. Briefly define key terms (crisis communication).
a? Move 3 A statement of the writeras intention in the essay. This will outline the plan. Use a clear signal. This one is good: The intention of this discussion is to a¦ [Move 3 will come from the task statements and then form the basis of each Move 1 in the Body paragraphs]


Body (3 paragraphs only; each paragraph written in three moves)

a? Literature Review (summary task). Describe what various writers/sources a at least THREE (3) a see as the reasons why companies need effective crisis communication.
a? Discuss (explain and analyse) three (3) effective techniques that are used by companies to communicate to the public when a crisis occurs. Why are these strategies particularly beneficial? Refer to the research you have presented previously in your Research Report for Assignment 1. You should refer to AT LEAST THREE SOURCES. You must refer to the compulsory article by Greenberg and Elliot.
a? Compare and contrast the recent responses (in the past FOUR years) to crises (one positive and one negative) of TWO (2) companies. Support your response with reference to relevant sources.

Conclusion
In two moves (but as one paragraph):
a? Move 1 Summary of your main findings in the essay.
This summary should be based on your Move 3s from the body discussion.
What have you FOUND / DISCOVERED / UNDERSTOOD?
Start with an appropriate signal, eg: In conclusion,a¦

a? Move 2 Concluding generalisation/writeras opinion.
Start with an appropriate signal, eg: In this writeras opinion,a¦

Ompanies must develop effective Crisis Communication techniques to respond to problems or dangers.

this assignment has very strict requirement of the reference, format and instruction
please must perform all the requirement showing in the instruction file
please mention that, please must must and only use the readings i am going to upload as references,
and the target companies you r going to select must be australian local company