Omparative Analysis of the UK Competitve International Bank Profiles

Research Problem
The dissertation should examine the uk retail banking industry of the Big 4 High Street from Consumer banking point of view with main focus on the customer retention (techniques/strategies adopted by these banks in order to retain their customers in today s hypercompetitive market scenario)



Research Problem
The dissertation should examine the uk retail banking industry of the Big 4 High Street from Consumer banking point of view with main focus on the customer retention (techniques/strategies adopted by these banks in order to retain their customers in today s hypercompetitive market scenario)

Aims & Objectives
To examine the level of innovation,competition and the key success factors involved in the processof customer retention

To assess the possible shift in the competitive foucs , e.g Internet banking, products of the lending market (mortgages, loans, car finance, credit cards etc), based on a comparative anlysis of their competitive banking profiles.

There should be an industry overview of the UK retail banking, with models such as PEST, Porter s 5 forces, their implication on the UK banking Industry.

Models to be used in the analysis are
Pest Analysis
Porters 5 Forces
Strategic Group Mapping
Price & quality Dynamics (Value for money)
Porters Diamond Model
Ansoff Matrix
Porters Generic Strategies
BCG Matrix


Strategic group mapping of these banks, by comparing/contrast of ther strategic limitations.

To discuss and synthesize the customer retention strategies of the big 4.

The discussion of the above finding should be having the implications to achieving their sustainable competitive advantage in the market

Conclusion & recommendation.

The dissertation should have the following sections,
Introduction
Research Methodolgy
Literature Review
Data & Analysis
Analysis (Application of Models)
Conclusions
Recommendation


I am hereby also attaching some important summary of maket research and the table of contents which would be a great source in writing the report.
The referencing should be as that of Havard and should be having footnotes at the bottom with referencing.