Ompare and contrast ANY TWO of the following approaches to the  governance of transnational corporations (TNCs)



Compare and contrast ANY TWO of the following approaches to the  governance of transnational corporations (TNCs)
” Neoliberal approach (****)
” Social democratic approach ( ****)
” Localisation school approach

( ****) my choices

You should explain the key features of the two approaches you have chosen. Concentrate on showing how each approach is supposed to ensure that TNCs work in the interests of individuals and communities (instead of just in their own interest). Point out where there are similarities and differences in the two approaches. Do they have similar or different strengths and weaknesses? All reading for Section 5 is relevant here.

The reading and rules for this essay can be found in your module guide, which you should have a copy of and which can be viewed or printed off from uplus (see under Module Information icon and look for Module Guide icon). Please make sure you read these rules, because then you will avoid losing marks that you do not have to.

The submission date for this work will be the same for all retrieval work in 2010 across all modules. Check the business school noticeboard and uelplus or ask at the undergraduate counter for details.

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Reading and resources for the module:

Dicken, P. (2007) Global Shift, London: Sage.
Zadek, S. (2001) The Civil Corporation, London: Earthscan.
Sklair, L. (2001) The Transnational Capitalist Class, Oxford: Blackwell.

Bakan, J. (2004) The Corporation: The Pathological Pursuit of Profit and Power, London: Constable.
Hill, C.W. (2008) Global Business Today (5th edition), New York: McGraw-Hill
Jones. G. (2005) Multinationals and Global Capitalism Oxford,: OUP.
Douthwaite, R. (1996) Short Circuit, Devon: Green Books.
Klein, N (2000) No Logo, London: Flamingo.

Korten, D. (2001) When Corporations Rule the World, Kumarian Press
McIntosh, N, Thomas, R., Leipziger, D and Coleman G. (2003) Living Corporate Citizenship, London: FT/Prentice Hall
Starkey, R. and Welford, R. (2001) (eds)The Earthscan Reader in Business and Sustainable Development, Earthscan.

Neoliberal View on TNCS and Society

Classic statement on neoliberal  globalist view:
” K. OHMAE (1990) The Borderless World: Power and Strategy in the Interlinked Economy, New York: Free Press. [One of the first books to take the view that national governments have become powerless: the global free market rules now. In his view this is a good thing and ultimately benefits consumers, as long as national governments allow TNCs and other firms room to invest where they like]

Other references:

” DICKEN, P. (2007) Global Shift, London: Sage [chapter 1  read the subsection on  conflicting perspectives on globalisation ]

I include these articles here (rather than in the next section) because the Economist in these articles takes a broadly neoliberal (and therefore hostile) view of CSR and  corporate citizenship . However, The Economist has softened its scepticism about CSR in more recent years and is prepared to see  advantages for corporations to engage in such activity. (I include these articles in the  social democratic views subsection below.) This change in the Economists view may back up Sklair s argument that top TNCs are increasingly  embracing CSR and  global corporate citizenship as part of their global strategy.

” [PG61] Special Report Corporate Social Responsibility pp 74-5 Dec 14 2002
” [H30] Two Faced Capitalism pp 59-60 Jan 24 2004
” [H39] Leader: The Good Company [on meaning of social responsibility] p. 9 Jan 22 2005
” [H41] Survey: The Good Company [sceptical look at CSR] Jan 22 2005
” [H42] By Invitation: DAVIS, I. Business and Society: The Biggest Contract pp 87-89 May 28 2005

Social Democratic View on TNCS and Society


Here, central references are
” ZADEK, S (2001) The Civil Corporation, Earthscan, London [See especially chapters 3-8]
” BUCKMAN, G (2005) Globalisation: Tame It or Scrap It? London, Zed Books [See his chapter 8 and chapter 11 where he discusses  Fair Trade and  Back to Bretton Woods approaches, which complement the push for greater  Corporate Citizenship ]

Other reading:

” McINTOSH, N, THOMAS, R., LEIPZIGER, D and COLEMAN G. (2003) Living Corporate Citizenship, London: FT/Prentice Hall [See esp. Chapters 1-4]
” STARKEY, R. and WELFORD, R. (2001) (eds)The Earthscan Reader in Business and Sustainable Development, London: Earthscan. [See chapter 2 (J. Elkington s  Triple Bottom Line accounting) and Section 3 (on Environmental and Social Accounting)]
” KORTEN, D. (2001) When Corporations Rule the World, Kumarian Press [ See part IV chapter 15 Corporate Cannibalism . Korten believes that however good TNC CEO s commitment is to  corporate citizenship , they will be pushed by a global financial system to put profit first& ]
” BAKAN, J. (2004) The Corporation: The Pathological Pursuit of Profit and Power, London: Constable. [broadly critical of CSR as mainly a PR stunt]
” MADELEY, J (1999) Big Business Poor Peoples, London: Zed [See chapter
” FISHMAN, C. (2006) The Wal-Mart Effect, London: Penguin Allen Lane [See his ch 9  Wal Mart and the Decent Society ]
” BEDER, S. (2002) Global Spin: The Corporate Assault on Environmentalism, Vermont, Green Books. [Detailed study of how corporations use sophisticated tactics to protect their reputation or damage those of critical NGOs]

” [PG210] In search of the good company [CSR  useful or PR?] Sep 8 2007
” [H67] Special Report: Just Good Business [CSR is catching on.] Jan 19 2008

” [PG3] The Corporation [edited extract from J. BAKANs book] pp 52-64 Nov 2004
” [H3] Debate: Corporate Social Responsibility: T. BURKE VS J. BAKAN pp 28-32 Mar 2005
” [H4] The Corporation [edited extract] pp 52-64 Nov 2004
” [H5] Debate: Green-Corporate Partnerships: M. ROSE VS M COLCHESTER pp 30-33 Jul/Aug 2004

” [H14] Bingos [Big International NGOs] pp 2-21 Oct 2005
” The big charity bonanza RANSOM D
” THe return of the poster child [degrading images]
” Green Imperialism [P New Guinea and big corps] FREEMAN G
” Charity or Justice [Bingo politics] CURTIS M
” The Stain in Sustainability [Corp takeover of environmental campaigns] BEDER S
” [PG48] Corporate Responsibility Issue [various articles] pp 1-20 Dec 2007

” [PG22] HENRIQUES, A Taming Capitalism: Corporate Responsibility pp 22-3 Jul/Aug 2002

” [PM 2] Culture Jamming [subvertising] pp 20-1 Apr/May 1994
” [PM 9] FAWCETT M Spinning Out of Control [worlds biggest PR firms tactics] pp 36-7 Apr/May 2002

Green/Left  Localisation View on TNCS and Society

Key references here are:

” KORTEN, D. (2001) When Corporations Rule the World, Kumarian Press [ See part VI chapter 22 and 23. Outlines an interesting comparison between a corporate capitalist society and a civil society (rooted in local production and consumption) based on deep/spiritual ecology principles that exploit new developments in the biological science of life. Offers a useful conceptual approach to the case for localisation]

Other more detailed works:

” DOUTHWAITE, R. (1996) Short Circuit, Devon: Green Books. [A pioneering work in the case for  localisation and what could be done local