Ompare and Contrast methods used by a CEO of any company.

Description of business who, what, where, why, when, etc.

Current Analysis describe how they are made up (organizational structure) and whether it is correct for todayas world why or why not.

Analyze their mission statement, goals, vision, etc.

Analyze their product makeup, using the tools discussed in class (BCG Matrix, SWOT Analysis)

Discuss the international approach the company has taken, or if they havenat, if they plan on doing so in the future, what approach you think they will take.

Discuss the competitive landscape the company faces.

Future Analysis describe how you think they will act in the future and what recommendations you would make for them to succeed in the future.