Ompare and contrast Number Four at Stow (boutique hotel) and Accor group (chain hotel)
Highlight the organisational structure of both hotels, assessing each hotels suitability in servicing the needs of the business travel market. Evaluate the roles of key personnel within both the hotels in terms of satisfying the needs of business travellers. Analyse how quality is attained and maintained through both hotels quest and catering cycles. Identify segmentation methods employed by each of the two hotels and, through the use of the marketing mix explain how these segments are targeted. Analyse the effectiveness of revenue optimisation methods and suitability of both hotels product offerings.