Ompare and contrast the intended and emergent approach to strategic management and compare this to Dixons.

Please use the word count carefully by outlining all of the attached journals and sticking to the marketing scheme. Please when possible relate the work to the company Dixons by comparing there strategy.
Compare and contrast between the attached article but make sure you dedicate enough words to outlining the articles.

An excellent annotated bibliography that evaluates and critiques the literature supplied in relation to the question. Correct referencing is applied. Reading and understanding are evident and the paper builds through structure and logic to provide a useful critical evaluation. Conclusion of the authors are integrated with the conclusion of the bibliographies writer.

The current word count is 750 but feel free to go up to around 1000 words if you feel the need. About 150-200 words should be about the attached journals per paragraph.

Referencing Requirements:
In total you are required to produce an annotated bibliography for five academic journal articles. These have been chosen for you and they are all available on the Blackboard Site.

1. Mintzberg, H., (1990) The design school: reconsidering the basic premises of strategic management, Strategic Management Journal, Vol. 11, PP 171-195
2. Ansoff, H., (1991)Critique of Henry Mintzbergs The design school: reconsidering the basic premises of strategic management, Strategic Management Journal, Vol. 12, PP 449-461
3. Mintzberg, H., and Waters, J. A., (1985) Of Strategies Deliberate and Emergent, Strategic Management Journal, Vol. 6, PP 257-272
4. Kipping, M., and Cailluet, L., (2010) Mintzbergs Emergent and Deliberate Strategies: Tracking Alcans Activities in Europe 1928-2007, Business History Review, Vol. 84 PP 79-104
5. Pretorius, M., and Maritz, R., (2011) Strategy making: the approach matters, Journal of Business Strategy, Vol. 32 PP25-31

As well as these core five reference you will definitely need to analyse, if you feel there is a correct model or theory outside that you could link feel free to use this. If possible reference articles about the company Dixons”

Before you have started to talk about Dixons please make sure you have gone through the journals. Only Briefly mention the company where it applies.