Ompare and contrast the marketing strategies of two companies.
Compare and contrast the marketing strategies of two companies.
You should highlight:
At what stage of the product life cycle are they?
What are the main marketing approaches used by this company?
How do they use their brand to secure and expand their market position?
What limitations/barriers does it face in developing its market position?
What factors will affect its brand over the next 5 to 10 years.