Ompare and contrast the marketing strategies of two major brands, Apple and Samsung

hi dear , i did a presentation in the same topic and i choose the three generic strategies, 1-differentiation strategy, 2-focusing strategy, 3-Low-cost strategy.And after each strategy i give examples of each company. So the teacher ask me to do the essay the same as the presentation. because that i want you to follow the slid and write more details and correct if there any mistakes or miss understanding. and please make the languages easy word and sample as a second languages and make sure that the percentage of the plagiarism no more than 20%