Ompare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut

Based on academic literature, discuss the various relevant topics that may inform a marketing strategy. For example, the marketing mix (promotion, place, price, and product life cycle, and portfolio analysis), the nature of marketing (why marketing is relevant) and market segmentation of the companies. Remember that this list of topics is not exhaustive and while the essay must be focused. Remember to focus on academic articles, reputable sources of information such as business reviews, articles, journals, etc. be critically analytical throughout your essay.

Structure:

IntroductionBackground information on both companies (Industry, Market Share, profit, Number of Stores, Strength)
-Tools that are used
Thesis

(To be critical not descriptive)
BodyCritical analysis of Dominos Pizza and Pizza Huts: -Marketing Mix and Market SegmentationGeographical, Demographic etc.
-Product Portfolio (which of their product is cash cow, star, dog)
-The profit maximisation

Conclusion and Key recommendationsDo not state which one is better

References: (The not use one source more than 2/3 times)

The Requirements:

-Should be specific.**
-Should not be too Descriptive***
-Critically Compare and Analyse.***
-Give many facts possible + Support it with academic sources. ***
-Academic Language.
-Linking words within the essay.
-Each point should be supported with an academic sources. ***
-Good Thesis. In the introduction showing a clear structure of what essay will discuss and evaluate.**
-Paragraphs one after the other should link.
-Good topic sentences followed by supportive sentence (in each paragraph).
-To have statistical graphs or charts in the appendix***
Around 1500words

Ompare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut

Based on academic literature, discuss the various relevant topics that may inform a marketing strategy. For example, the marketing mix (promotion, place, price, and product life cycle, and portfolio analysis), the nature of marketing (why marketing is relevant) and market segmentation of the companies. Remember that this list of topics is not exhaustive and while the essay must be focused. Remember to focus on academic articles, reputable sources of information such as business reviews, articles, journals, etc. be critically analytical throughout your essay.

Structure:

IntroductionBackground information on both companies (Industry, Market Share, profit, Number of Stores, Strength)
-Tools that are used
Thesis

(To be critical not descriptive)
BodyCritical analysis of Dominos Pizza and Pizza Huts: -Marketing Mix and Market SegmentationGeographical, Demographic etc.
-Product Portfolio (which of their product is cash cow, star, dog)
-The profit maximisation

Conclusion and Key recommendationsDo not state which one is better

References: (The not use one source more than 2 times) + use companies website

The Requirements:

-Should be specific.**
-Should not be too Descriptive***
-Critically Compare and Analyse.***
-Give many facts possible + Support it with academic sources. ***
-Academic Language.
-Linking words within the essay.
-Each point should be supported with an academic sources. ***
-Good Thesis. In the introduction showing a clear structure of what essay will discuss and evaluate.**
-Paragraphs one after the other should link.
-Good topic sentences followed by supportive sentence (in each paragraph).
-To have statistical graphs or charts in the appendix***
Around 1500words

Ompare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut

Title: Using publicly available resources and other references compare and critically analyse the UK marketing strategies of Dominos Pizza and Pizza Hut.

Specific Guideline:
Based on academic literature, discuss the various relevant topics that may inform a marketing strategy. For example, the marketing mix (promotion, place, price, and product life cycle, and portfolio analysis), the nature of marketing (why marketing is relevant) and market segmentation of the companies. Remember that this list of topics is not exhaustive and while the essay must be focused. Remember to focus on academic articles, reputable sources of information such as business reviews, articles, journals, etc. be critically analytical throughout your essay.

In structuring your essay: the introduction section should introduce the reader to the purpose of the essay, the chosen company and what you intend to discuss. Avoid a detailed description of the companies but you may wish to mention why these companies and the topics have been chosen. The analysis section should be the longest and demonstrate evidence of the critical analysis with a key focus on the question set. When analysing, explain why the analysis is relevant to the essay question. The conclusion should make relevant statements that follow logically from the main body of the essay. No new information should be introduced. .

Structure:

IntroductionBackground information on both companies (Industry, Market Share, profit, Number of Stores, Strength)
-Tools that are used
Thesis

(To be critical not too descriptive)
BodyCritical analysis of Dominos Pizza and Pizza Huts: -Marketing Mix and Market SegmentationGeographical, Demographic etc.
-Product Portfolio (which of their product is cash cow, star, dog)
-The profit maximisation

Conclusion and Key recommendationsDo not state which one is better

References: (The not use one source more than 2/3 times)

The Requirements:

-Should be specific.
-Critical Analyse.
-Academic Language.
-Linking words within the essay.
-Each point should be supported with an academic sources.
-Good Thesis. In the introduction showing a clear structure of what essay will discuss and evaluate.
-Paragraphs one after the other should link.
-Good topic sentences followed by supportive sentence (in each paragraph).
-To have statistical graphs or charts in the appendix
Around 1500words