Ompare and critically analyse United Kingdom marketing strategies of Starbucks Coffee Company and CaffA? Nero Group Ltd

This Essay should be divided in several paragraphs: 1 paragraph brief information about marketing strategies (approximately 250 words); 2 paragraph brief information about both companies (approximately 250-300 words); 3 paragraph critical analysis and comparing of the both companies marketing strategies in the UK (approximately 800 850 words); 4 paragraph conclusion (250 words). There should be academic and relative sources from UK, more preferable academic economic journals, books or reports. Also have to include any statistics material.