Ompare and critique the media response to Obesity with research and policy discourse on the topic.

Reassessment Guidance
Essay component:
a? Essay question:
Compare and critique the media response to Obesity with research and policy discourse on the topic.
i  Read paper on Moral Panics and Obesity
i  Content: Essay must include relevant material that is drawn from a variety of appropriate sources (i.e. research journals, books)
i  Critical analysis: Students must be able to critically interpret research literature and theory, based on their knowledge of the subject and support this with evidence.
i  Structure: Essay should read as one complete piece of work. Headings may be used but must be relevant and support the overall layout of the piece.
i  Presentation: 1.5 spaced, typed essay. Include the question to be addressed, module title and module code on the first page. Include your name, student number and the module code on every page.
i  Referencing: Integrated use of relevant, recent, key references from a range of sources. Any materials you have referenced must be acknowledged according to the Harvard referencing format shown in Pears and Shields (2010) a?Cite them Righta.
i  Essay Weight: 70%
i  Length: 2,500 words
i  Date due: 8th August 2011 by 5.00pm
i  You must submit your work through Turnitin Plagiarism software for your essay to be marked.
i  Brief guidance:
i  Do not use media sources to present facts. You must use research evidence for this, for instance:
i  DO NOT do this: WHO estimates that over 2.3 billion adults will be overweight worldwide by 2015 (BBC News, 2008).
i  Instead this is appropriate: WHO estimates that over 2.3 billion adults will be overweight worldwide by 2015 (WHO, 2008). BBC News reported these statistics in an article online on 2nd January 2008, which was at the time, up to date figures. The BBC produced an article such as this becausea¦
i  Analyse and critique the media articles you use; do not just describe what they are about.
i  You must use research evidence and government policy on the topic to discuss the difference between this and some of the facts / images used in the media.