Ompare Brand Xs marketing practices with one of its rivals

New product development
Pricing strategy
Promotional strategy
Distribution strategy, Service marketing and Non-profit marketing
Digital marketing
Marketing ethics
International marketing
Introduction to the module;
Introduction to marketing
Analysing the market environment
Consumer behaviour
Market research and MIS
Segmentation, targeting, and positioning
Product strategy .

These are the 12 topics i have studied. You need use at least 5 of them on essay.

The brand i have chosen is PG Tips”. The rival brand is Tetley”.

Please check attached file for the essay briefing.

Thank you

Added on 17.03.2015 15:13
New product development
Pricing strategy
Promotional strategy
Distribution strategy, Service marketing and Non-profit marketing
Digital marketing
Marketing ethics
International marketing
Introduction to the module;
Introduction to marketing
Analysing the market environment
Consumer behaviour
Market research and MIS
Segmentation, targeting, and positioning
Product strategy .

These are the 12 topics i have studied. You need use at least 5 of them on essay.

The brand i have chosen is PG Tips”. The rival brand is Tetley”.

Please check attached file for the essay briefing.

Thank you

Added on 17.03.2015 15:14
New product development
Pricing strategy
Promotional strategy
Distribution strategy, Service marketing and Non-profit marketing
Digital marketing
Marketing ethics
International marketing
Introduction to the module;
Introduction to marketing
Analysing the market environment
Consumer behaviour
Market research and MIS
Segmentation, targeting, and positioning
Product strategy .

These are the 12 topics i have studied. You need use at least 5 of them on essay.

The brand i have chosen is PG Tips”. The rival brand is Tetley”

Please check attached file for the essay briefing.

Thank you