Ompare how Starbucks internationalizes in China and the United Kingdom and evaluate why it chooses to use such entry strategies

Compare how Starbucks internationalizes in China and the United Kingdom and evaluate why it chooses to use such entry strategies.

1) PRELIMINARY SCREENING
-demographic/physical environment
-political environment
-social/cultural environment
-market segmentation
-demand (likeliness/ how quick is growth)

2)ANALYSIS OF INDUSTRY
-market potential
-market access (entry strategy)
-product potential

3) ANALYSIS OF COMPANY
-sales potential
-sales volume forecasting
-landed cost
-cost of internal distribution
-other determinants of profitability

MARKET ENTRY ANALYSIS
-PEST analysis/demographics
-sales forecasts
-market share estimates
-demand forecasting
-operating costs
-assets required (total)
-profit projections
-risk assessments
-management skills
-flexibility needed
-possible exit strategy