Ompetitive Advantage Assessment in google+

Competitive Advantage Assessment
1. Identify the key strategic policies, programs, resources, and assets that
create/support the organizationaYs competitive position (e.g., Wal-MartaYs superior
logistics system to reduce distribution costs and enable its cost leadership position).
2. Based on PorteraYs value chain, what value chain activities does the organization hold
an advantage over competitors? What value chain activities could help bolster the
organizationaYs overall competitive position?
3. Evaluate the sustainability of the organizationaYs competitive advantage on BarneyaYs
criteria.
4. What key marketing objectives and strategic initiatives are necessary to improve the
organizationaYs overall market position?