O m p e t i t i v e A d v a n t a g e / V a l u e P r o p o s i t i o n a S u s t a i n a b i l i t y / S o c i a l E n t r e p r e n e u r i s m
While sustainability/social entrepreneurism initiatives are many times only good for public relations, using them as key differentiators to benefit both society and the bottom line is essential not only to your team, but to the VC group as well. In this weekas assignment, you will identify a sustainable initiative that will be the hallmark of your B&B. Please take into consideration the following:
a? You will research best practices in sustainability/social entrepreneurism in the country of choice and the world.
a? You must show how it will be profitable to both society and the bottom line.
a? Using the Triple Bottom Line material from The Economist as well as using examples of other sustainable measurements you have explored in this course, describe how you will measure your initiatives.