Ompetitive Brand Audit The Burberry Group PLC (Report Structure)
1)Current Brand Communications Audit:
List and briefly describe the main Marketing Communications channels currently used for the Burberry in the UK.
2)Key Strategic Market Drivers for the Product Category:
List with brief explanations any major, key Political / Legal, Technological trends that you judge from your research may influence the market above or over the next three to five years or so. This may include factors such as industry regulation or deregulation for example, changes in consumer behavior, economic factors such as growth or employment levels, social changes, fashions etc, and new or emerging technologies that might pose future opportunities or threats.