Omplete Marketing Plan of New Invented Coffee Product, Marketing Competition
Develop a complete marketing plan of AUP Coffee, an invented new brand of coffee that will compete against existing coffee brands in France, and implant it as much as possible.
The market segment is young educated people of ages 18 25.
How will the product be promoted and distributed?
How much will be spent on advertising?
How will the product differentiate itself from competition?
This coursework requires creativity, no sources needed and no examples of real cases just someone with a good knowledge of marketing plans and competitive marketing.