Omponents of Consumer Information Processing

Instructions
1) Explain and describe how you perceive yourself as a consumer? Do you tend to be more of a hedonic or utilitarian value seeker? Why do you say that? (200 to 300 words)

2) Why do you think the Components of Consumer Information Processingis important to a business? (100 to 200 words)

3) Why do you think the Components of Consumer Information Processingis important to a consumer? (100 to 200 words)