Omprehensive Case Analysis (you can edit this one with the public corporation you have chosen)

Assignment 1: Preparing a Comprehensive Case Analysis, Part 1
Research a public corporation that you believe is not doing as well as it could in the marketplace.
For this first paper, you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook.
The written analysis will be completed in the second written assignment in this course. Write a 4a 5 page paper in which you:
a? Identify the firms existing objectives and strategies.
a? Explain one (1) strategy that the company might use to take advantage of an external opportunity, and one (1) strategy that the company might use to address a potential threat.
a? Construct a Competitive Profile Matrix. Include the company you are researching and one or two (1 or 2) of its major competitors and at least six (6) success factors that you believe to be critical to success in this industry. This Matrix should follow the format of the examples in Chapter 3.
a? Construct an External Factor Evaluation Matrix. This Matrix should follow the format of the examples in Chapter 3.
a? Research and cite at least three (3) reputable, academic sources.
Your assignment must follow these formatting requirements:
a? Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
a? Include a cover page containing the title of the assignment, the studentas name, the professoras name, the course title, and the date. The cover page is not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
a? Explain the concepts and models of the strategic management process, including strategy formulation, implementation, and evaluation.
a? Conduct an industry analysis (external audit) and an internal audit of an organization, and present the results using various matrices and analysis tools.
a? Use technology and information resources to research issues in business policy.
a? Write clearly and concisely about business policy using proper writing mechanics.

Omprehensive Case Analysis (you can edit this one with the public corporation you have chosen)

Assignment 2: Preparing a Comprehensive Case Analysis, Part 2
Write a 5-6 page paper in which you complete the remaining steps of a comprehensive written analysis as described in Part 6 of the textbook, specifically:
a? Prepare any two (2) of the following matrices to justify the strategies you will be recommending: SWOT Matrix, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix, and QSP Matrix.
a? Discuss the advantages and disadvantages of at least two (2) alternative strategies.
a? Recommend specific strategies and objectives for the firm to follow over the next three (3) years. Include an itemized estimate of costs for each year.
a? Compare and contrast your recommendations to the actual strategies planned by the company.
a? Specify how your recommendations can be implemented and the results you expect. Include a recommended timetable for the action items you are suggesting.
a? Explain in detail how you will review and evaluate the success of the strategies you recommended.
a? Research and cite at least three (3) reputable, academic sources.

Your assignment must follow these formatting requirements:
a? Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
a? Include a cover page containing the title of the assignment, the studentas name, the professoras name, the course title, and the date. The cover page is not included in the required assignment page length.

The specific course outcomes associated with this assignment are:
a? Describe the application of the various types of basic alternative strategies and considerations for their use.
a? Formulate business strategies through an analysis of the operating environments (external and internal, domestic and international).
a? Integrate knowledge of the various business disciplines and develop alternative strategic actions to fit a variety of operational environments.
a? Explain the key management issues associated with strategy implementation and the considerations for managing change.
a? Use technology and information resources to research issues in business policy.
a? Write clearly and concisely about business policy using proper writing mechanics.