Onations from alumni (past students) are an increasingly important source of income for universities.

Part 1 (approx. 70% of the main body of your essay)
What does academic research suggest are the principal determinants of alumni giving? Do people give to their university for the same reasons that they donate to other causes?

Part 2 (approx. 30% of the main body of your essay)
With reference to your answer in Part 1, analyse a real-life case of a British universityas campaign to attract donations from alumni. What techniques does/did the university employ to increase revenue?

Onations from alumni (past students) are an increasingly important source of income for universities.

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Essay (75% weighting)

Part 1 (approx. 70% of the main body of your essay)
What does academic research suggest are the principal determinants of alumni giving? Do people give to their university for the same reasons that they donate to other causes?
Part 2 (approx. 30% of the main body of your essay)
With reference to your answer in Part 1, analyse a real-life case of a British universityas campaign to attract donations from alumni. What techniques does/did the university employ to increase revenue?
Reflective piece (25% weighting)
Part 3 (400-500 words)
Describe what aspects of your essay from the previous assignment have been useful when writing this one. How have they helped you? Explain also how you have attempted to make this essay an improvement on your last. Refer to the feedback on your previous assignment in giving your answer.

Referencing Requirements:
Requirements:
a? Write in total for Parts 1 and 2 no less than 1350 words and no more than 1650 words (not including the reference list)
a? Parts 1 and 2 should be in essay format, with an introduction and conclusion
a? Your essay must focus clearly on the specific assignment tasks
a? You must cite all your sources correctly using the Harvard referencing system
a? You must make use of a suitable number of appropriate sources
a? The number and length of any direct quotations should be appropriate to the task
a? You must provide a reference list
a? Your work should be typed and double-spaced
a? Part 3 may be written in a less a?academica style, as a reflective piece, and does not require supporting evidence