Onduct a PEST analysis of Pharmaceutical Industry in Singapore

1 Assignment Title
Conduct a PEST analysis of a country of an Asian country of your choice for a specific industry.
Choose an industry (for example motor, entertainment, computer technology etc).
You are required to write a report for a company (hypothetical) in your industry that is considering investing in the Asian company that you choose.
The aim of the report is to be an advisory resource for the business. The report needs to describe (because the business does not know anything about the country) and analyse (to say how the described points are relevant to their business activity ).
2 Structure of the Report
Structure of the Report

i?? The report will be done in a wiki format. The wiki will contain 6 (six) pages.
i?? There will be 4 main-content paragraphs one for Political, Economic, Social and Technological factors.
i?? You must describe, using those headings, the business environment in that country that are relevant for your industry of choice.
i?? You should have three points (referenced) on each of those topics.
i?? You must analyse the three points in terms of how they help or hinder business in that country for the specific industry that you have chosen. You must provide a reason or rationale for your analysis.
i?? As a guide, each of the four paragraphs should be 350/400 words.
i?? You should have at least 3 different references for each of the paragraphs (a minimum of 12 references for the 4 paragraphs).
i?? You are also required to write an Introduction paragraph at the start i?? 100/150 words
i?? You are also required to write a Conclusion paragraph at the end i?? 100/150 words
Every reference that you use must be hyperlinked to the document. If you cannot hyperlink, then you must provide a PDF copy of everything else. If you use books, you must photocopy the page, highlight the parts you use and send a scanned copy along with your work.
3 Assignment Details
i?? This assignment is worth 50% of your overall mark.
i?? The assignment is a portfolio of work that you will complete throughout the term with a final submission date at the end of term (week beginning 30th of March 2015 ).
i?? The assignment gives you the opportunity to research the topics covered each week and apply them to real situations (this is the best way to learn).
i?? The assignment effectively will be a PEST(LE) of an individual business that you will choose we will cover what PEST(LE) is as we go through the term
i?? This page will be used as your guide throughout the term.This page will be updated with the topics that need to be researched for your report.
i?? Case studies (posted on the VLE throughout the term) will also provide guidance on what topics you need to research. You must read the case studies.
i?? You will find information on the businesses that you are studying on the internet (google search etc) and on City University (or Westminster University) databases. You will need access to these resources. You all have been given City University cards. It is your responsibility to ensure that they are working.
i?? Tutors will monitor your progress on the History tab and we will have regular meetings to discuss your progress. Everybody should contribute to uploading material to the wiki. One person should not be the designated person for uploading.
Tutors will be reviewing all sources (academic/internet) that you use for this project. Falsification is considered academic misconduct. If you provide information, you must provide a valid source. This source must be visible to the tutor and the tutor, at their discretion, must be satisfied that you have accessed that source.
5 Assignment Introduction
The introduction for your project will include the following:
i?? An introduction to the country the introduction should be general. It should be written assuming that the reader has never even heard of the country. You can state things like where the country is, its capital city, its population, the name of its president or any other significant feature.
i?? The industry that you will be discussing in this project motor industry for example. For example, Toyota is one business in the motor industry. Your report will be written for any potential company (real or imagined) that might invest in your country of choice.
i?? What you will do in the report who should read your report. This part can be written at the end once you have all other sections completed.

6 Social Factors Section
The social factors section could include some of the following:
i?? How have demographic factors changed? (i.e: Are there more older/younger people as percentage of population?)
i?? Have there been significant changes in customers tastes and desires? (i.e: healthy lifestyle, a more professional lifestyle, more environmentally friendly, supportive of fair trade movement).
i?? How might cultural factors and attitudes affect business in this country? For example, in very strongly religious countries the sale of alcohol is restricted or prohibited.
In writing this part, the social/cultural factors that you chose should be relevant for the industry that you chose. For example, informing us that the sale of alcohol is prohibited because of religious reasons is useful for somebody in the alcohol or entertainment industry but is not useful for somebody in the motor industry.
A key marking criteria is to be able to identify relevant points to the : (i) country (ii) topic (social, political etc.) and (iii) your chosen industry.

7 Technological Factors
Part 3Technology Factors

This section will be 350/400 words long.

You will need 3/4 relevant changing or evolving (slowly or constantly changing) technological factors in this country. The point must be relevant to technological factors (changes to tax are not social factors) and be observable in that country.

The factors that you chose should also be directly relevant to the industry you have chosen. For example, in the UK Tesco/Sainsbury have no automatic checkouts. This is technological factor but probably it is not of any interest to people in the motor industry. Your points must be relevant to the industry!
Some general questions that you may wish to answer are below.
i?? What is the level of infrastructure in the country? How many shipping ports? International airports? Developed road and rail networks that will distribution of goods/supplies around the country or from country to country? It is important to say how this can be relevant for your industry. For example, if you tell me that it has two major international ports with lots of shipping routes, you need to say why this is important. Otherwise it is just descriptive.
i?? Is the country developing environmentally friendly products? Are these related to the industry? Is there an opportunity top develop environmentally friendly products?
i?? Does the country have high speed internet? Signifcance of this? will your business by conducting business on line (nearly all do or have some connection now)
Is the country innovative in terms of developing new technology or is it a laggard?
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Added on 06.03.2015 06:43
1 Assignment Title
Conduct a PEST analysis of a country of an Asian country of your choice for a specific industry.
Choose an industry (for example motor, entertainment, computer technology etc).
You are required to write a report for a company (hypothetical) in your industry that is considering investing in the Asian company that you choose.
The aim of the report is to be an advisory resource for the business. The report needs to describe (because the business does not know anything about the country) and analyse (to say how the described points are relevant to their business activity ).
2 Structure of the Report
Structure of the Report

” The report will be done in a wiki format. The wiki will contain 6 (six) pages.
” There will be 4 main-content paragraphs one for Political, Economic, Social and Technological factors.
” You must describe, using those headings, the business environment in that country that are relevant for your industry of choice.
” You should have three po