Onducting a Marketing Analysis for a?Starbucks UKa?
From the structure of the report no need to write executive summary. Start with the introduction: company overview. No need to write appendices as well, unless you want to add to those 2000 words additionally, it is allowed to copy and paste them(appendices). I will attach the whole assignment briefing and additional information about marketing basics, the report should emphasise those basics. Thank you.