Onsumer Adoption of Hybrid Car Technology

The work will be based on the empirical methods used in both journals indicated above. The project examines consumer interest in hybrid electric vehicles, covering the United Kingdom from 2000-20011, by relating to the importance of government incentives, demographics, environmentalism and intrinsic product characteristics such as fuel efficiency, vehicle size, and horsepower.

In the United Kingdom, incentives offered include zero fuel tax, showroom tax based on CO2 emissions, full discount from the London Congestion Charge and a A?5,000 government incentive payment to any individual purchase of a hybrid electric car. Also taking into account the available charging points across the UK. (Gallagher and Muehleggers approach is better suited for this analysis)

In addition this project will assess consumer demand for hybrids relative to product attributes, such as fuel efficiency, horsepower, cargo space, passenger room or vehicle size, and whether a vehicle is associated with wealth-based status. (Thatchenkerys approach is preferred for this analysis)

Referencing Requirements:
Gallagher, K. and Muehlegger, E. Giving Green to Get Green? Incentives and Consumer Adoption of Hybrid Vehicle Technology.Journal of Environmental Economics and Management, Vol. 61 (2011), pp. 1a 15

Thatchenkery, S.M. a?Determinants of Automobile Demand and Implications for Hybrid-Electric Market Penetration.a? Working Paper, Duke University (2008)