Onsumer behavior, Broad internal individual characteristics of the consumers in breakfast cereal market for two selected brands.(Australia market)

***Only need to do two parts; Perception and Attitudes(around 500 words for each){no introduction and conclusion part needed)

Product categories;Breakfast cereal
Kelloggs , Table of plenty
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**This report focusing on practical applications and giving examples and then back it up by theories.
(compare and contrast)

This assignment is focus on the broad internal individual characteristics of the consumers in the breakfast cereal market for selected brands. Recognise the variability among consumers and how different brands appeal to different consumers.

Outline the broader inner characteristics of the consumers in the market for {KelloggS} and {Table of Plenty}. Then discuss, compare and contrast how the consumers of two selected brands may differ in terms of their inner characteristics(needs and motivation, personality, perception, learning and attitudes).

*( one or two theories need to be used for each category)

3) Perception (**talking about package design is necessary and also need to use perceptual mapping to explain consumer imagery)
How do consumers differ in term of selection, organisation and interpretation of the marketing stimuli that are associated with two selected brands?


5) Attitudes:
How are attitudes formed and how may attitudes change? Review attitude models that examine consumer attitudes in terms of product attributes or beliefs.

(This report is designed to recognise the variability among consumers and how different brands appeal to different consumers)