Onsumer Behaviour and Retail Marketing Strategy

Conduct a research project on consumer behaviour and retail strategy. Students are required to submit a report of 4,000 words for their project as well as deliver an individual poster presentation discussing the content of the report.

The research project will be about a?Consumer attitudes towards online shoppinga?
a? The students expected to display understanding of consumer attitudes and the importance of considering consumer attitudes when designing retail-marketing strategies.
a? They should critically evaluate and apply the best model for examining consumer attitudes and discuss the implications of this knowledge for retailers.

1- Start the report with the a?abstracta? , 300 words :
Represents essence of report written after rest of report has been completed
a. States objectives of report, including most important background information and specific purposes of project
b. Presents methodology and major results
c. Conclusions
2The Main Body , 4000 words :
i?® Introduction
i?® Literature Review
i?® Methodology
i?® Findings and Discussion
i?® Conclusions

3- Creating the poster
i?® Make sure the title and your name are prominent and eye-catching
i?® Tell a story: provide clear flow of information from introduction to conclusion
i?® Use graphs, tables, diagrams and images where appropriate. Use boxes to isolate and emphasise specific points.
i?® Keep the word count as low as possible

try to find at least 12 online references , use more if you want .

Onsumer Behaviour and Retail Marketing Strategy

The assessment of students is based on individual work on a project of their own choice.Students are asked to conduct a research project on consumer behaviour and retail strategy.

Students are expected to display understanding of consumer behaviour and retail marketing strategy as well as the ability to apply the concepts in practice. Therefore, students are expected to select one of the topics of consumer behaviour covered in the module, carry out research on that topic (either primary or secondary) and discuss their findings in the context of retail marketing strategy.

Onsumer Behaviour and Retail Marketing Strategy

This module is Consumer Behaviour and Retail Marketing Strategy

The assessment is based on individual work on a project of their own choice. Writer is asked to conduct a research project on consumer behaviour and retail strategy

It is expected to display understanding of consumer behaviour and retail marketing strategy as well as the ability to apply the concepts in practice. Therefore, it is expected to select one of the topics of consumer behaviour covered in the module, carry out research on that topic (either primary or secondary) and discuss their findings in the context of retail marketing strategy.

Referencing Requirements:
Essential Reading
The module is based on material that can be found in the core texts listed below:
Schiffman, L.G. and Kanuk, L.L., (2010) a?Consumer Behaviora?, (10th Edition), New Jersey: Pearson
McGoldrick, P.J., (2002) a?Retail Marketinga?, 2nd Edition, Berkshire, UK: McGraw-Hill.
Alternative Core Text
Peter, J.P., and Olson, J.C. (2010) a?Consumer Behaviour and Marketing Strategya? (9th Edition), New York: McGraw-Hill
Berman, B., and Evans, J.R. (2013) a?Retail Management. A Strategic Approacha? (12th Edition), England: Pearson Education Limited
Dennis, C.E., Fenech, T., and Merrilees, W. (2004) a?e-Retailinga?, Oxon: Routledge
Malhotra, N.K. (2009), a?Basic Marketing Researcha?, 3rd Edition, New Jersey: Pearson Prentice Hall
Recommended Reading
Text books
Solomon, M.R., Bamossy, G., Askegaard, S., and Hogg, M.K. (2010) a?Consumer Behaviour, A European Perspectivea?, 4th Edition, Essex, UK: Pearson Prentice Hall
Evans, M., Jamal, A., Foxall, G. (2009) a?Consumer Behavioura?, 2nd Edition, West Sussex, UK: John Willey & Sons Ltd
Field, A. (2009) a?Discovering statistics using SPSSa?, 3rd Edition, London: Sage Publications