Onsumer Behaviour (Conduct a literature review on the topic of  consumption meaning ).

MAN4278M CONSUMER BEHAVIOUR DL
MA Supplementary Coursework
2007/08


Topic

The importance and role of meaning in consumption has been discussed by a number of consumer behaviour researchers. For example, Arnould, Price and Zinkhan (2004) p.118 have said  the idea that the purchase and consumption of goods is meaningful implies goods and services are media of interpersonal communication; they are social phenomena conveying meanings that are shared by at least some others . Conduct a literature review on the topic of  consumption meaning .

Literature reviews should be no more than 3,500 words in length (excluding references). It is expected that you consult academic literature to complete your literature review. For further guidance on conducting literature reviews, please refer to the module handbook and the resources that have been made available on Blackboard.

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THANKS A LOT
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