Onsumer Behaviour Term Paper Company Analysis

The company I chose is British Airways. Please follow the guidelines below when writing the essay. Each point must be answered.

Name of the company
Chief Executive Officer (CEO) of the company
World headquarters address
Brief history of the company
If a public company what is the current price of their shares (high low over the past year) / what stock exchange is it traded on ?
Are they a global company or only present in one or two countries ? How many countries do they operate in ?


Critically analyse this company s efforts to understand and market to their target audience

To what extent do they practice the methodologies discussed in Consumer Behaviour.

How successful have they been ?

Do a SWOT analysis from your point of view

What was the company s (1) sales, (2) profits or (losses) last year ?
Harvard System