Onsumer Culture: Globalisation, Materialism & Resistance

Discuss the extent to which the globalisation of consumer culture engenders a cosmopolitan culture, where individuals show a?openness toward a divergent cultural experiencesa (Hannerz 1990: 239). You should discuss your essay using theories of cultural globalisation introduced to you in the lecture and illustrate your arguments with supporting examples.

Key Theories and Suggestions:

a? John Tomlinson (2003): Globalisation and Culture
a? George Ritzer (2006): The McDonalisation of Society
a? Adorno and Horkheimer (1944/2000): The Culture Industry
a? Arjun Appadurai (1988): Indigenization
a? Hannerz (1990): Cosmopolitanism
a? Daniel Miller (1995): Worlds apart: Modernity through the prism of the local

Assignment guidance

The following points may help you to produce a good piece of work:

a? You must address the question asked and not try to re-define, twist it round, or state it in more general terms -to allow you to write about something else. In order to remind yourself of this, always put the question addressed at the beginning of your work. Not answering the question will result in a significant loss of marks.

a? You must demonstrate ability to synthesize key theories and concepts and develop key themes and/or arguments.

a? Your essay must be supported by illustrative examples and/or case studies. You are allowed to use supporting media and/or materials (such as images, sound and other medium).

a? Being asked to discuss something is not the same as being asked to list statements. A discussion will consider alternative points of view and your own thinking and evaluation should be apparent in the discussion of the topic.

a? Your essay must be properly referenced:
o only sources referred to specifically in the text of your answer should be included in the bibliography;
o all sources (including those for any numeric examples used) should be acknowledged;
o there should be no references in your answer to sources which are not in your bibliography BUT if you have not consulted the reference directly yourself you should indicate in the text of your answer the secondary source from which is comes. It is this secondary source that should be in your bibliography.

a? Listing a reference in the bibliography does not make it acceptable to copy sections of the book into your answer unless it is explicitly stated as a quotation. You must summarise the points in your own words. Plagiarism is regarded as a most serious instance of academic misconduct and is dealt with accordingly.
a? It is expected that you will consult academic and professional journals as well as textbooks. Many textbooks cover much the same information so consulting many different textbooks only results to duplicating this information. Textbooks tend not to have very up to date content and journal sources are vital for this.

GUIDELINES FOR WRITING ESSAYS

Below are a few tips about writing essays.

Criteria for a good essay:

a? Evidence of reading beyond standard textbooks and lecture notes.
a? Coherent, comprehensive, and reflective critique of existing ideas and literature.
a? Accurate understanding of key concepts and ideas.
a? Imagination and originality.
a? Application of key concepts through illustrative example.
a? Clear development of the argument(s) contained in the essay. The essay should flow in a way that enables any reader to follow the argument(s) and see how the various points made are being used to answer the question.

For example, when you write your essay, consider the following points:

a? Before you write your essay, work out on paper a detailed outline of your argument.
a? In the essay introduction, you should set out your main themes and intentions: describe the issue you are addressing, the illustrative case or contexts you are going to discuss (if any), identify its main components, and indicate what you are going to do in the body of your essay.
a? Break down your arguments into main parts use this as a basis of your essay that will then be divided up into several sections (you may want to have a section title for each section).
a? Build up your argument point-by-point, section-by-section, so that you develop a picture that slowly develops in the readeras mind.
a? Always try to put yourself in the position of a critical reader, ask yourself how s/he would react to your essay, how s/he would understand it and be persuaded by it.
a? Do not simply describe the ideas and literature youare dealing with, provide a critical evaluation.
a? Summarise your arguments in conclusion. What is the main significance of what you have been saying?

In total then, your assignment should be no longer than 3000 words. It should be double-spaced, presented in Times New-Roman using font size 12. You should use the Harvard style of referencing (no footnotes please) and include a properly presented bibliography. Please spell-check your work before submission. Departmental policy regarding extensions, late submissions and plagiarism apply. Please consult the Departmental handbook.

Onsumer Culture: Globalisation, Materialism & Resistance

Essay Question

Write a 2500-words essay in response to ONE of the following questions:
1. Using theories (see suggestion below) introduced to you in the lecture; discuss how consumer culture engenders individuals sense of identity. You should consider how the marketplace provides resources for the construction and negotiation of identities.
Note: You should discuss your essay in relation to ONE aspect of identity project as suggested below:
a. Gender Identity
b. Tribal Identity/Subcultural Identity
c. Race
OR
2. For a consumption context of your choice (see suggestion below), discuss the extent to which the globalisation of consumer culture has led to greater openness and tolerance for a divergent of cultural experiences. You should consider the thesis of cultural homogenisation and cosmopolitanism to discuss the cultural consequences of globalisation.
Suggested contexts include (but not limited to):
Food
Music
Fashion
Tourism
Sports
Media
Supermarket

Key Theories and Suggestions (please note the below are provisional suggestions)

QUESTION 1

Chris Shilling (1993): The Body as Project
Featherstone (1982): The Body in Consumer Culture
Michel Foucault: The Disciplined Body and The Technology of the Self
Judith Butler (1993): Gender Trouble
Judith Butler (1990): Bodies that Matters
Adrienne Rich (1980): Compulsory Heteronormativity
Susan Bordo (1993): The Unbearable Weight
The Birmingham School of Subculture
Maffesoli (1996): Tribal Identity
Sarah Thornton (1995): Subcultural Capital
Pierre Bourdieu (1984): The Body as Cultural Capital
Clive Seale(2000): The Commoditization of the Body
Merleau-Ponty (1945/2002): The Phenomenogical Body
Iris Marion Young (1990): The Lived Body of Femininity
Homi Bhaba: The Location of Culture
Edward Said (1978): Orientalism
Paul Gilroy: Diapora and Race
Donna Haraway: Posthumanism

QUESTION 2

Hannerz (1990): Cosmopolitanism
John Tomlinson (2003): Globalisation and Culture
George Ritzer (2006): The McDonalisation of Society
Adorno and Horkheimer (1944/2000): The Culture Industry
Arjun Appadurai (1990): Global Scapes
Arjun Appadurai (1988): Indigenization
Daniel Miller (1995): Worlds apart: Modernity through the prism of the local

Added on 03.05.2015 10:25
Please read the attachments really carefully!! TheLecture 9 Revision explain all the questions and requirements! When you start the essay, can you tell me which question and identity you will choose! Thank you very much!

Onsumer Culture: Globalisation, Materialism & Resistance

GUIDELINES FOR WRITING ESSAYS

Below are a few tips about writing essays.

Criteria for a good essay:

a? Evidence of reading beyond standard textbooks and lecture notes.
a? Coherent, comprehensive, and reflective critique of existing ideas and literature.
a? Accurate understanding of key concepts and ideas.
a? Imagination and originality.
a? Application of key concepts through illustrative example.
a? Clear development of the argument(s) contained in the essay. The essay should flow in a way that enables any reader to follow the argument(s) and see how the various points made are being used to answer the question.

For example, when you write your essay, consider the following points:

a? Before you write your essay, work out on paper a detailed outline of your argument.
a? In the essay introduction, you should set out your main themes and intentions: describe the issue you are addressing, the illustrative case or contexts you are going to discuss (if any), identify its main components, and indicate what you are going to do in the body of your essay.
a? Break down your arguments into main parts use this as a basis of your essay that will then be divided up into several sections (you may want to have a section title for each section).
a? Build up your argument point-by-point, section-by-section, so that you develop a picture that slowly develops in the readeras mind.
a? Always try to put yourself in the position of a critical reader, ask yourself how s/he would react to your essay, how s/he would understand it and be persuaded by it.
a? Do not simply describe the ideas and literature youare dealing with, provide a critical evaluation.
a? Summarise your arguments in conclusion. What is the main significance of what you have been saying?

In total then, your assignment should be no longer than 3000 words. It should be double-spaced, presented in Times New-Roman using font size 12. You should use the Harvard style of referencing (no footnotes please) and include a properly presented bibliography. Please spell-check your work before submission. Departmental policy regarding extensions, late submissions and plagiarism apply. Please consult the Departmental handbook.

Referencing Requirements:
The module is assessed on the basis of a 100% written assignment on the basis of one 2000 words essay (2000-words in total)

Hand-in date: The deadline for the essay is tbc. Essays are to be handed in before 12 noon to the full-time undergraduate office in KEB.

Essay Question

Write a 2000-words essay in response to ONE of the following questions:
1. a?Shilling (1993) argues that in late modern consumer society, the body becomes a consumerist project to be worked at and accomplished as part of an individualas self identity (pp.5).a? Discuss the extent to which the above statement is supported using theories of embodiment introduced to you in the lecture.
Note: You should discuss your essay in relation to ONE aspect of identity project as suggested below:
a. Gender Identity
b. Tribal Identity/Youth Identity/Class Identity
c. Representation of Race
OR
2. Discuss the extent to which the globalisation of consumer culture leads to the cultural homogenisation (also known as cultural imperialism). You should discuss your essay using theories of cultural globalisation introduced to you in the lecture and illustrate your arguments with supporting examples.

Key Theories and Suggestions (please note the below are provisional suggestions)

QUESTION 1

a? Chris Shilling (1993): The Body as Project
a? Featherstone (1982): The Body in Consumer Culture
a? Michel Foucault: The Disciplined Body and The Technology of the Self
a? Judith Butler (1993): Gender Trouble and Bodies that Matter
a? Susan Bordo (1993): The Unbearable Weight

a? Pierre Bourdieu (1984): The Body as Cultural Capital
a? Clive Seale(2000): The Commoditization of the Body
a? Merleau-Ponty (1945/2002): The Phenomenogical Body
a? Iris Marion Young (1990): The Lived Body of Femininity
a? Homi Bhaba: The Location of Culture
a? Edward Said (1978): Orientalism
a? Paul Gilroy: Diapora and Race

QUESTION 2

a? John Tomlinson (2003): Globalisation and Culture
a? George Ritzer (2006): The McDonalisation of Society
a? Adorno and Horkheimer (1944/2000): The Culture Industry
a? Arjun Appadurai (1988): Indigenization
a? Hannerz (1990): Cosmopolitanism
a? Daniel Miller (1995): Worlds apart: Modernity through the prism of the local

Assignment guidance

The following points may help you to produce a good piece of work:

a? You must address the question asked and not try to re-define, twist it round, or state it in more general terms -to allow you to write about something else. In order to remind yourself of this, always put the question addressed at the beginning of your work. Not answering the question will result in a significant loss of marks.

a? You must demonstrate ability to synthesize key theories and concepts and develop key themes and/or arguments.

a? Your essay must be supported by illustrative examples and/or case studies. You are allowed to use supporting media and/or materials (such as images, sound and other medium).

a? Being asked to discuss something is not the same as being asked to list statements. A discussion will consider alternative points of view and your own thinking and evaluation should be apparent in the discussion of the topic.

a? Your essay must be properly referenced:
o only sources referred to specifically in the text of your answer should be included in the bibliography;
o all sources (including those for any numeric examples used) should be acknowledged;
o there should be no references in your answer to sources which are not in your bibliography BUT if you have not consulted the reference directly yourself you should indicate in the text of your answer the secondary source from which is comes. It is this secondary source that should be in your bibliography.

a? Listing a reference in the bibliography does not make it acceptable to copy sections of the book into your answer unless it is explicitly stated as a quotation. You must summarise the points in your own words. Plagiarism is regarded as a most serious instance of academic misconduct and is dealt with accordingly.
a? It is expected that you will consult academic and professional journals as well as textbooks. Many textbooks cover much the same information so consulting many different textbooks only results to duplicating this information. Textbooks tend not to have very up to date content and journal sources are vital for this.

Please see your programme handbook for more guidance and for more information on grading criteria, but if you are unsure about anything after consulting these sources use my office hours to get more help.