Onsumer culture is a global culture of homegeneous commodities and homogeneous consumers.

Essays should be presented in academic form with bibliography.
Harvard style

Consumer culture is a global culture of homegeneous commodities and homogeneous consumers. Discuss this argument with reference to fashion.

Globalization Homogenisation, americanisation, local, regional, global cultures. Key words: Commodity flows, cultureal fusion.
Lury, C. (1999) Consumer Culture, London : Polity Press
Stearns, P (2001) Consumerism in World history : The global transformation of desire. London : Routledge.
Ritzer, G. (1996) The McDonaldization of Society, Thousand Oaks : Pine Forge Press.
Klein, N. (2000) No Logo, London : Flamingo.