Onsumer needs, motivation, behavior, and decision making processes relevant to cough medicine strips
The paper should focus on the global middle class. It should include an analysis of the needs and motivations that might prompt a consumer to purchase cough medicine strips. Also the analysis should include the learning theory, attitude formation, and change processes typical to the global middle class population. Also include the decision-making model most likely to be used by the global middle class population in terms of input, process,and output stages.