Onsumer perception between international and local brands A western vs asian perspective
1. Please use the current objectives.
2. Recommended word count for Intro + Lit Review is 4000
3. For Lit Review portion
a. Include more factors that can affect consumeras attitude
a. Elaborate more on all the factors for another 1000 words
b. Look for more models that affects attitude
c. Read and find more journals on attitudes between international and local brands
d. Can include perception if justification for the linkage between perception and attitude is found.
4. Keep a look out on the methodology used in similar or related topics. Suggest to use about 2-3 methodologies.
I will update you again once I have more info from my tutor. Thanks!