ONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS

CONSUMER BEHAVIOUR INDIVIDUAL ASSIGNMENT

SUBMISSION DATE: 17 APRIL 2013

(MARKS WILL BE DEDUCTED FOR LATE SUBMISSION)

THE ASSIGNMENT IS TO UNDERSTAND

CONSUMER PREFERENCE ABOUT BREAKFAST PRODUCTS

Assume that you are introducing a new premium or conventional breakfast product targeted to affluent or casual market?

1a) Draw a perceptual position about the existing breakfast Cereals or products?

1b) Did you see any gap or area that are not adequately served? What positioning strategy you will adopt?

1c) Survey atleast 10 people (facebook, msn, yahoo) to find out what people like to eat in breakfast? If they skip the breakfast what are the reason.

1d) Find out whether the consumers are they purchaser, OR users OR Influencer in the process? Also investigate that for how long they have been using the same products. and for a change what they would like to eat?

1e) Check out ANY big stores to find out more about breakfast products option and its marketing technique for consumer involvement. What recommendation you can give in term of capturing consumer attention for your own product?

1f) Find out the COLOUR, SYMBOL or ICON of any five the existing product and based on that what COLOUR, SYMBOL, ICON and design you will choose?

DEVELOP THE QUESTIONNAIRE

EXPLAIN THE RESEARCH METHOD AND SURVEY RESULTS

PROVIDE ALL THE SOURCES, REFERENCES AND LINKS

IF POSSIBLE PROOF OF SURVEY OR ANY PIC OF SHELVES AT STORES/ MALLS SHOULD BE SUBMMITED WITH THE PAPER. IT WILL AUTHENTICATE YOUR RESEARCH.

SUMMARIZE YOUR FINDING IN THE END

HARD COPY OF ASSIGNMENT SHOULD BE SUBMITTED