Onsumers are passive victims manipulated into buying commodities they cannot resist. Discuss this statement with reference to fashion

Key concepts:

Shopping: The shopping experience. The self and the other. Dialectics

Spaces of consumption: Women and the department store. The shopping mall. Soho

********(Focus on)Media Culture: Advertising. Semiotics. Reception. Negotiation.

Consumption and postmodernism: Signs. Playfulness. Identities. Performance.

Globalization: Commodity flows. Cultural fusion. Homogenisation. Americanisation. Local. Regional.
eseential reading:
Bocock, R. (1993) Consumption. London:Routledge.
Goldman, R. and Papson, S. (1998) Nike Culture: the Sign of the Swoosh. London: Sage.
Lee, M. J.(ed.)(2000) The Consumer Society Reader. Oxford: Blackwell.
Lury, C.(1996) Consumer Culture. London: Polity.