Ontemporary issue: Brand extention (luxury good into luxury hotel)

Area is BRAND EXTENTION, i.e. from fashion luxury good to luxury HOTEL (only this extention and only to the hotel)!!! eg. Missoni clothes brand opened their missoni hotel, Bvlgary same, etc.

MAIN ISSUES to be discussed: brand values, essence of the brand (competence), identity, etc. HOW these criterias match or implemented from one sector (goods) into the other (services hotel)

It is very important to have at least that number of sources (45)!!! And not just in bibliography, but actually referenced in the text.

Journalas that should be used:
Brand Strategy, Journal of Brand Management,
Journal of Product and Brand Management,Journal of Marketing Management, International Journal of Hospitality Management, Intenrational Journal of Contemporary Hospitality Management

Articles from journals cannot be older then 1999, thus time limit is 1999-present ONLY.
It is necessary to talk about general thoeries (eg. kotler or any other fathers of the topic)

THANK YOU and please can I have author that is qualified in this area!
It is very important to have at least that number of sources (45)!!! And not just in bibliography, but actually referenced in the text.

Journalas that should be used:
Brand Strategy, Journal of Brand Management,
Journal of Product and Brand Management,Journal of Marketing Management, International Journal of Hospitality Management, Intenrational Journal of Contemporary Hospitality Management