Ontemporary Issues in Marketing and Management

First read Article for CIMM 2013_14 Assignment 1 MILLS.pdf

Then Write an academic essay which critically analyses the article a?Virality in social media: the SPIN Frameworka (Mills, 2012), and assesses the impact social media and viral marketing might have on the film industry worldwide.
This is an academic essayi??i??i??

Your answer should complete the following tasks:

1. Define and explain the following terms in your own words, but with supporting evidence from credible academic sources:
a? Social Media
a? Viral Marketing

2. Critically analyse the a?SPINa framework presented in the article with reference to relevant academic literature and industry examples.
LIST the Critically analyse the a?SPINa framework presented advantage and disadvantage

3. Evaluate the impact of social media and viral marketing on stakeholders in the film industry using evidence from a range of appropriate sources and examples to support your argument.

4. Present your conclusions on how managers within the industry will need to respond to these issues, providing justification for your recommendations.
This are conclusions and recommendationsi??i??i??

Finally look at Essay_outline.docxi?? maybe some a little request.

Referencing Requirements:
Submission Format
Essay format. Students should include an introduction, a main body, conclusion, and a list of references formatted in the Harvard/APA style.

Harvard pls use format
For a book this will include the name (s), initials, (date), Title, edition, place of publication: publisher.
For a journal source, give the name (s), initials, (date), a?title of article,a Journal Title, volume, issue, month, page numbers
For an electronic source, give the name (s), initials, (date of publication), a?title of article,a available at full URL address, date of download

References
Mills, A. J. (2012) a?Virality in social media: the SPIN Frameworka, Journal Of Public Affairs 12(2), pp.162-169.

Ontemporary Issues in Marketing and Management

This is a report. A toy or game industry. I hope you write game. Because Im interested in the games industry.
part 1 2000 words (+/10%) part 2 250words my order is 2500 words, So part 1 and 2 you both finished.
case.doc This file format is only a reference. You can write any strategy in CIMM Assignment 2 2013_14.doc
You should select one of the issues listed below as the theme for your project.
” Globalisation
” Sustainable Marketing/ Green marketing
” Social Marketing
” Data Driven Marketing
” Social Media Marketing
” Mobile Marketing
” Word of Mouth Marketing
” Viral Marketing
” Search Engine Marketing
” Ambush Marketing
” Guerrilla marketing
” Complexity in management
” Innovation and/or New product development
CHOOSE 1 ! ! ! ! ! thanks

Referencing Requirements:
pls use Harvard
For a book this will include the name (s), initials, (date), Title, edition, place of publication: publisher.
For a journal source, give the name (s), initials, (date), a?title of article,a Journal Title, volume, issue, month, page numbers
For an electronic source, give the name (s), initials, (date of publication), a?title of article,a available at full URL address, date of download

Ontemporary Issues in Marketing and Management

Your tasks for this assignment are to;
1) produce a project which recommends an appropriate strategic response for the toys and games industry to one of the emerging themes discussed in the course, and
2) produce a short personal reflection on your experiences in producing your project.


You should select one of the issues listed below as the theme for your project.

a? Globalisation
a? Sustainable Marketing/ Green marketing
a? Social Marketing
a? Data Driven Marketing
a? Social Media Marketing
a? Mobile Marketing
a? Word of Mouth Marketing
a? Viral Marketing
a? Search Engine Marketing
a? Ambush Marketing
a? Guerrilla marketing
a? Complexity in management
a? Innovation and/or New product development


PART 1 Project

Your project should:

1. Demonstrate a critical understanding of the issue you have chosen, with evidence of wide reading (appropriately referenced) of a range of credible sources.
2. Demonstrate your understanding of the toys and games industry, with evidence of research (appropriately referenced) from a range of credible sources.
3. Provide a critical evaluation of the impact (and/or potential impact) of the theme(s) on the industry/sector in question.
4. Provide a recommended strategic response to the issue justified with evidence from your research.

Additional marks will be awarded for the creativity and professionalism of your projectas presentation and the quality of your research and referencing.

Your project should include a list of references formatted in Harvard style and all sources should be accurately referenced throughout.


There is considerable flexibility in the format of this assessment. Students may submit materials in a range of formats, and are encouraged to combine formats creatively. However, it is crucial that students focus on completing the tasks described in the task section above and on meeting the learning outcome for this assessment.

Examples of some of the formats that might be used for this project are:

a? Report
a? Proposal
a? Planning document/project plan
a? PowerPoint Presentation/pitch
a? Web-based portfolio
a? Primary research project


Part 2 Personal reflection

In addition to the main project work, students should submit a personal reflection detailing their experience of working on this project, how they managed their learning and evaluating their own performance.

Your personal reflection (approx. 250 words) should describe your approach to the project, evaluate your own performance, and consider what you have learned and/or what you might do differently in undertaking

Length
Approximately 2000 words (+/10%) or equivalent for other formats. Please note this is a guide only a students are required to produce a project appropriate to the task and use their judgement on length and detail required in order to meet the requirements of the assignment.


paying attention to formatting, spelling and grammar. Written work should be word-processed, with 1.5 line spacing, appropriate headings and paragraph spaces.

Your personal reflection should show that you are able to evaluate your own performance objectively and plan for future personal development.

More detailed document will be uploaded after I complete this order.

Ontemporary Issues in Marketing and Management

Your tasks for this assignment are to;
1) produce a project which recommends an appropriate strategic response for the toys and games industry to one of the emerging themes discussed in the course, and
2) produce a short personal reflection on your experiences in producing your project.

Possible formats might include a report, proposal, planning document, project plan, PowerPoint presentation/pitch, web based portfolio or primary research project.

You should select one of the issues listed below as the theme for your project.

a? Globalisation
a? Sustainable Marketing/ Green marketing
a? Social Marketing
a? Data Driven Marketing
a? Social Media Marketing
a? Mobile Marketing
a? Word of Mouth Marketing
a? Viral Marketing
a? Search Engine Marketing
a? Ambush Marketing
a? Guerrilla marketing
a? Complexity in management
a? Innovation and/or New product development

PART 1 Project

Your project should:

1. Demonstrate a critical understanding of the issue you have chosen, with evidence of wide reading (appropriately referenced) of a range of credible sources.
2. Demonstrate your understanding of the toys and games industry, with evidence of research (appropriately referenced) from a range of credible sources.
3. Provide a critical evaluation of the impact (and/or potential impact) of the theme(s) on the industryctor in question.
4. Provide a recommended strategic response to the issue justified with evidence from your research.

Additional marks will be awarded for the creativity and professionalism of your projectas presentation and the quality of your research and referencing.

Your project should include a list of references formatted in Harvard style and all sources should be accurately referenced throughout.

There is considerable flexibility in the format of this assessment. Students may submit materials in a range of formats, and are encouraged to combine formats creatively. However, it is crucial that students focus on completing the tasks described in the task section above and on meeting the learning outcome for this assessment.

Examples of some of the formats that might be used for this project are:

a? Report
a? Proposal
a? Planning document/project plan
a? PowerPoint Presentation/pitch
a? Web-based portfolio
a? Primary research project

Part 2 Personal reflection

In addition to the main project work, students should submit a personal reflection detailing their experience of working on this project, how they managed their learning and evaluating their own performance.

Your personal reflection (approx. 250 words) should describe your approach to the project, evaluate your own performance, and consider what you have learned and/or what you might do differently in undertaking

Length
Approximately 2000 words (+/10%) or equivalent for other formats. Please note this is a guide only a students are required to produce a project appropriate to the task and use their judgement on length and detail required in order to meet the requirements of the assignment.

References are not included in the total words.

The structure needs as follows:
Executive summary and introduction, main findings, recommendation, conclusion, references.

Sub-headings must be used to show clear picture of this report.

Please make two parts of this report separately and ensure they are involved in the main findings..

To gain marks in this section you will need to demonstrate professionalism and creativity in the presentation of your project a paying attention to formatting, spelling and grammar. Written work should be word-processed, with 1.5 line spacing, appropriate headings and paragraph spaces.

Your personal reflection should show that you are able to evaluate your own performance objectively and plan for future personal development.


Please make the above two parts of this report separately, part 1, report, part 2 personal reflection, and ensure they are involved in the main findings.