O n t e m p o r a r y I s s u e s i n M a r k e t i n g a n d M a n a g e m e n t i ? ? s u n y u i ? 0
this is a report.
CASE.docx IS A REFERENCE. DO NOT COPY
YOU CAN WRITE ANOTHER STRATEGY. NOT ONLY THE Social Media Marketing.
Your tasks for this assignment are to;
1) produce a project which recommends an appropriate strategic response for the toys and games industry to one of the emerging themes discussed in the course, and
2) produce a short personal reflection on your experiences in producing your project.
Possible formats might include a report,
You should select one of the issues listed below as the theme for your project.
a? Sustainable Marketing/ Green marketing
a? Social Marketing
a? Data Driven Marketing
a? Social Media Marketing
a? Mobile Marketing
a? Word of Mouth Marketing
a? Viral Marketing
a? Search Engine Marketing
a? Ambush Marketing
a? Guerrilla marketing
a? Complexity in management
a? Innovation and/or New product development
Harvard pls use format
For a book this will include the name (s), initials, (date), Title, edition, place of publication: publisher.
For a journal source, give the name (s), initials, (date), a?title of article,a Journal Title, volume, issue, month, page numbers
For an electronic source, give the name (s), initials, (date of publication), a?title of article,a available at full URL address, date of download