Ontemporary Issues in Marketing (Re-defining marketing Does The New Definition Encompass Marketing In The 21st Century)
Essay plan / proposal
The essay plan is a submission of approximately 1000 words that summarises your intended approach to the subject; Does The New Definition Encompass Marketing In The 21st Century.
You will be given a form (see upload materials)to complete with specific questions/headings about your approach and further notes on how to construct and useful and interesting essay.
Your plan must contain full references to your intended sources including the appropriate chapters from the key texts for the course and at least eight academic journal articles.