Ontemporary Marketing Issues and Strategic Marketing

I have attached a copy of the assignment breif and critera.
I need to evaluate an area of contemporary marketing in 1500 words, excluding bibliography.
As it is only a short assignment i have been advised to concentrate on 1 or 2 areas of marketing, and go into more depth with these.
The area i am lookin at is: problems or challenges that organisations are facing.

Also, i will need copies of journals referenced where possilbe, if they are in PDF format etc.
All references need to be acknoledged, using the Harvard referencing system. Approx ten sources. from strategic marketing text books and academic journals.