Ontemporary Retail Environment Analysis of clothing company ZARA

Provide with an understanding of modern retailing. Examine the organisation, composition and development of the contemporary retail sector. Examine the critical changes in the socio-economic environment and the implications of these changes in the organisation and design of modern retail environments and offerings. Look into topical issues in retailing such as store design, location, green retailing, alternative retailing, e-retailing and m-retailing. Thus examine contemporary forms of retailing as well as potential future directions for modern retailing.

The essay is a maximum of 3500 words in length, excluding references and appendices. The essay must be in Times New Roman, 12 pt font, double-spaced and justified. The total number of words used must be stated at the end of the assignment

Marking criteria:
Use and apply a highly relevant and well chosen set of literature to explore the topic fully. The work is very well written and well-structured and shows a confident grasp of the relevant concepts, ideas and issues. Excellent use of the literature to support the discussion and exceeds the guidelines on the number of sources required. Sources are properly acknowledged and fully referenced. The work is well presented with hardly any typographical or presentation errors.

Referencing Requirements:
Sources are properly acknowledged and fully referenced. The work is well presented with hardly any typographical or presentation errors.