Ontemporary Retail Environments: Abercrombie & Fitch review.

This essay is on the company Abercrombie & Fitch. I will send over a lot of relevant lecture that will need to be used to complete this piece. The essay is essentially a review of the thoeries in Contemporary Retail Environments, all of which will be found in the slides I send over. The writer must pick the relevant theories that they feel are appropriate to Abercrombie & Fitch. It must be explained why these theories are relevant for this company and then justified. Many of the references and extra reading used in the slides can be used in this essay, so I will be providing a lot of the essential information for the completion of this essay. As a guide, slides from week 2, week 3, and week 4 and week 6 (chain stores) will probably be more relevant for Abercrombie & Fitch but the writer can use their own discretion to determine which theories are relevant to the company. One core theory that must be included in the essay is the theory of servicescapes. Other references or literature may also be used on top of references that are in the lecture slides that I will send over.