Ontrolling and Harmonising Brand Identity, Image, and Personality 03042

The chosen company is Apple. Requirement details please see the attach File.

Please do not waste even a word to introduce the company.

A critical Literature Review of theories and models is very important for this paper. In addition, this paper needs to contain sufficient academic referenced material, with a preference given to academic journals,three to five books, at least 40 sources. Do not contain any website sources.

Three articles have been uploaded for you. You can get some informations from them. But you need to read more articles to do this paper. Thanks for your help.