Oogles creativity tools and innovation management

1.0 The Report Question:

In your report you will discuss in some detail Google s use of creativity tools and their management of innovation. For guidance on contents and structure, please see the making sheet.”


PS: the report should cover the following points which can be found in the marking sheet.

1,Compare and contrast the use of creativity tools in Google, with module and any other relevant additional materials (3 points)

2, Compare and contrast the management of innovation in Google, with module and any other relevant additional materials (7 points)

3,Critically evaluate the use of a creativity tool and two aspects of innovation management in Google from the compare and contrast discussed above. (3points)

4,Two recommendations (based on your critical evaluation, how can Google improve their use of creativity tools and their innovation management)


























2.0 Course Background

What you will learn and what this module is about
This module explores (from both a theoretical and practical perspective) the leadership issues and challenges surrounding the creation of a more innovative organisation. You will be able to identify and critically evaluate key components of the innovation process and the management of innovation. You will be equipped to appreciate the importance of innovation in dynamic and effective leadership. You will critically analyse models of leadership & innovation and research on leadership and managerial effectiveness in organisations, analysing the key debates within leadership and their impact on leadership practice and employees.


Description of module content

The module will commence with definitions and a discussion of innovation, reasons for innovation, types of innovation and the importance of innovations to organisations. The module will then examine creativity tools, the innovation process and the management of innovation.


Learning Outcomes for module
LO1: Evaluate innovation processes and management
LO2 Evaluate creativity tools
LO3 Appraise different ways of defining and conceptualizing leadership and compare and contrast different leadership theories and understand the impact of leadership on followers and organisations
LO4 Examine the role of the leader in promoting innovation in the organisation
LO5: Examine the impact of internal and external influences on leadership and innovation




















3.0 Lecture Contents:

Common creativity tools
Brainstorming (team)
Why, why (team & individual)
Fishbone (team & individual)
Mind map (team & individual)
Six thinking Hats (team)
Time (individual & team)


Innovation Management: (choose 7 points which are suitable for Google )
Managing human resources
Managing innovation costs
Managing knowledge acquisition
Managing partnerships/alliances
Managing innovation strategy
Managing innovation vs. efficiency
Managing uncertainty
Managing the organizational structure for innovation
Managing the organizational climate/culture
Leadership




























4.0 Secondary Research-Some Suggested Resources

There are numerous sources of information on innovation in Google, the following are a good start but by no means comprehensive;

Iyer, B., Davenport, T.H. (2008) Reverse Engineering Google s Innovation Machine, Harvard Business Review, April, pgs. 59-68 (available on WebCt or on reserve in the library)

Kiss J., Secrets of a Nimble Giant, The Guardian (technology section), 18/06/09, pgs. 1-2, Retrieved 08/09/09 from uk

Rowan D., Inside Google  The Man with All the Answers, Wired, August 2009, pgs. 74-83.

Anon, How Google Fuels its Idea Factory, Business Week, 29/04/08, Retrieved 08/09/09 from youtube.com

Anon, Inside the Googleplex  Google, Google, The Economist, 01/09/07, Vol. 384 (Issue 8544), pg. 53.
Innovation Management & New Product Development 4th ed., P. Trott, FT Prentice Hall
Innovation & Entrepreneurship, J Bessant & J Tidd, Wiley, June 2007
Making Innovation Work: How to Manage It, Measure It and Profit from It, T Davila, M Epstein, R Shelton, Pearson, July 2005
Storey (2006) Leadership in Organisations, Current issues and key trends, Oxon: Routledge
Iyer, B., Davenport, T.H. (2008) Reverse Engineering Google s Innovation Machine, Harvard Business Review, April, pgs. 59-68 (available on WebCt or on reserve in the library)

Kiss J., Secrets of a Nimble Giant, The Guardian (technology section), 18/06/09, pgs. 1-2, Retrieved 08/09/09 from uk

Rowan D., Inside Google  The Man with All the Answers, Wired, August 2009, pgs. 74-83.

Anon, How Google Fuels its Idea Factory, Business Week, 29/04/08, Retrieved 08/09/09 from youtube.com

Anon, Inside the Googleplex  Google, Google, The Economist, 01/09/07, Vol. 384 (Issue 8544), pg. 53.
Innovation Management & New Product Development 4th ed., P. Trott, FT Prentice Hall
Innovation & Entrepreneurship, J Bessant & J Tidd, Wiley, June 2007
Making Innovation Work: How to Manage It, Measure It and Profit from It, T Davila, M Epstein, R Shelton, Pearson, July 2005
Storey (2006) Leadership in Organisations, Current issues and key trends, Oxon: Routledge